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1994–2020 (primary); 1994–present (secondary/corporate)
Despite the retail and e-commerce assets are sharing the same brand name, they use different logos, as the retail one still using the uppercase wordmark, meanwhile the e-commerce one, lowercase.
| Lojas Americanas S.A.:|
Americanas (Express | Digital) | Local (Ame Go)
Former: Walmart1 | Blockbuster2
1Joint-venture with the U.S. Walmart from 1994 to 1997.