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Lojas Americanas

1929–1972

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1972–1994


Lasa1972

1994–2020 (primary); 1994–present (secondary/corporate)


Lojas Americanas logo

Lasa2017 mg

Monogram (2018-present)

Americanas

2020-present

Americanas lasa 2020

Despite the retail and e-commerce assets are sharing the same brand name, they use different logos, as the retail one still using the uppercase wordmark, meanwhile the e-commerce one, lowercase.


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