Contents
Lojas Americanas
1929–1972
Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".
1972–1994
1994–2020 (primary); 1994–2021 (secondary/corporate)
Monogram (2018-2021)
Americanas
2020-2021
Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos - due each one was operated by distinct companies - as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.
2021-present
Monogram (2011-present)
After the merger of Lojas Americanas S.A. into B2W (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.
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