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London2012 2007-wordmarkWhite.svg
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2003–2004 2004–2005 2005–2007 2007–2012 2007–2012
2003–2004 2004–2005 2005–2007 2007–2012 2007–2012

The 2012 Summer Olympics (officially the Games of the XXX Olympiad) and the 2012 Summer Paralympics, both commonly referred to as London 2012, were two international multi-sport events that took place from 27 July to 12 August 2012 and 29 August to 12 September 2012, respectively, in London, England, United Kingdom.

2003–2007

2003–2004 (Applicant City)

London2012 2003-wordmark.svg
Designer:  Kino Design
Typography:  Unknown
Launched:  17 November 2003

The logo for London's 2012 Olympic application was unveiled at the Roundhouse in North London on 17 November 2003. Created by local agency Kino Design, it showcases a ribbon in the Olympic colours flowing through the words "London 2012" in the shape of the river Thames.

2004–2005 (Candidate City)

London 2012 Olympic bid logo.svg

2005–2007 (Interim)

London 2012 ribbon logo.svg
Designer:  Kino Design
Typography:  Unknown

2007–2012

London2012 2007-pink.svg
2012 Summer Paralympics logo.svg
Designer:  Wolff Olins
Typography:  Headline 2012 (custom)
Launched:  4 June 2007

The official logos for the 2012 Olympic and Paralympic Games were designed by Wolff Olins at a cost of £400,000, and were unveiled on 4 June 2007.[1] Wolff Olins' basis for the logo was that London was an established economic and social global hub, and did not need to host the Olympic Games for exposure; hence, they did not want to implement London landmarks like the Parliament House or the London Eye in the logo.

The mark was formed by the year's numerals in an abstract fashion mimicking a humanesque form. The top two numerals acted as containers for the city name and the Olympic rings. The whole emblem was introduced in pink, blue, green and orange, with further variants being added over time under the same framework. This is the first instance where the Olympic and Paralympics Games emblem would share the same shape, although the Paralympic emblem had patterns congruent with the event's brand elements.

The edgy design broke away from the normal structure of Olympic emblems, and was subject to much scorn amongst the design community and the general public.[2] The logo was particularly controversial in Iran, where the "2012" type was interpreted as the word "Zion", a term for Jerusalem. The LOCOG denied claims of a pro-Israel conspiracy, but Iran threatened a boycott of the games over the issue.[3]

Mascots

Olympicmascotts1.jpg
Olympicmascotts1 copy.jpg
Name:  Olympics (Print).svg Wenlock
Paralympics 2019print.svg Mandeville
Species:  Drops of steel
Designed by:  Iris

The mascots were revealed to the public on May 19, 2010. Wenlock is the Olympic mascot while Mandeville is the Paralympic mascot. They were named after the Much Wenlock in Shropshire and the Stoke Mandeville hospital in Aylesbury, Buckinghamshire (the birthplace of the Paralympic Games). The mascots were popular with British children and also starred in short films.

References

Beijing2008 2003-wordmark.svg
Olympics (Print).svgParalympics 2019print.svg
Rio2016 2010-printWordmark.svg