The initial bid logo for Los Angeles 2024 was largely inspired by the emblem for the previous Summer Games the city hosted in 1984, as well as the shadows cast by palm trees in California, and the American flag.
After Boston withdrew their bid for the 2024 Games, Los Angeles was chosen by the United States Olympic Committee as a replacement candidate on September 1, 2015.
2016–2017[]
Designer:
72andSunny Bruce Mau Design
Typography:
Custom
Launched:
February 16, 2016
The official candidate logo was unveiled at the USC Building on February 16, 2016. The emblem is inspired from the city's name (Spanish for "the Angels"), and symbolizes athletes reaching for their dreams. The winged figure uses a color palette inspired by the city's sky at sunrise and sunset, in keeping with the bid's slogan "Follow the Sun".
Icon
On July 31, 2017, the International Olympic Committee announced that the 2024 and 2028 Olympic Games would be awarded at the same time. The remaining bidders – Paris and Los Angeles – would be awarded host privileges to the 2024 and 2028 Games, respectively. Los Angeles forfeit their 2024 bid, enlisting for 2028, which it later won at the 131st IOC Session in Lima on September 13, 2017.
