Los Angeles 2028

Emblems • Other

2017–2020

DESIGNER
72andSunny

TYPOGRAPHY
Unknown

USAGE
Candidacy & Interim

July–September 2017

The logo takes after the abandoned Los Angeles 2024 bid following the International Olympic Committee's deal with L.A. and Paris to award each city a Summer Olympics each. The logo switched out the '2024' for '2028', but is otherwise identical.

2017–2020

On September 13th, 2017, the International Olympic Committee awarded Paris with hosting rights to the 2024 Summer Olympics and Los Angeles the 2028 Summer Olympics. The logo was updated to reflect Los Angeles' confirmation as the 2028 Summer Olympics host city.

2020–2028

DESIGNER

Various^[1]

Works Collective
Stink Studios
Media Monks
Cashmere Agency
Giant Spoon
Clàrus
Nike Design Team

TYPOGRAPHY
Custom typeface by Jeremy Mickel

USAGE
Official

The official emblem was unveiled on September 1, 2020. The emblem is a homage to the diversity of Los Angeles, based in the idea that the city cannot be adequately represented by a lone symbol. Los Angeles 2028 will be the first Olympic and Paralympic Games will stray from using a uniform design system.

The logo depicts the city name and year in truncated form, which was also a common sight amidst Los Angeles 1984's stylisation. The 'L' and '28' are displayed in a bold, sans-serif font, indicative of American sports. The 'A' of the logo is an ever-shapeshifting form, which represents the various ethnicities, cultures and lifestyles of Los Angeles. A wide range of 'A's were created, most being contributions from LA-based athletes, actors, designers and writers.