The 2028 Summer Olympics (officially the Games of the XXXIV Olympiad) and 2028 Summer Paralympics, both colloquially referred to as Los Angeles 2028 or LA28, are two upcoming international multi-sport events scheduled to take place respectively from July 21 to August 6, 2028 and August 22 to September 3, 2028 in Los Angeles, California, United States.
July 31, 2017
On July 31, 2017, the International Olympic Committee struck a deal with Paris and Los Angeles to award each city with rights to the 2024 and 2028 Olympic Games respectively. As such, the Los Angeles bid was adapted to suite the new arrangement. The logo used is identical to the withdrawn Los Angeles 2024 bid, with the lone difference being the new date.
On September 13, 2017, the International Olympic Committee awarded Paris and Los Angeles the hosting rights for the 2024 and 2028 Summer Olympics, respectively. The original bid logo was updated to reflect Los Angeles' confirmation as the 2028 host city.
Works Collective Stink Studios Media Monks Cashmere Agency Giant Spoon Clàrus Nike Design Team
Jeremy Mickel (typeface)
1 September 2020
On 1 September 2020, the official emblems for the Olympic and Paralympic Games LA28 were unveiled. The idea to use multiple logos for the 2028 Games resulted from the idea that a city as diverse, dynamic and sprawling as Los Angeles could not be adequately represented by a lone emblem, making these Games the first to utilize multiple emblems.
The main logo shows the city and year in truncated form, a common sight amidst the stylization of the Los Angeles 1984 emblem. The letter "L" and the number "28" are displayed in a bold sans-serif typeface designed by Jeremy Mickel. The letter "A" is interchangeable with several designs, representing the various ethnicities, cultures and lifestyles of Los Angeles. A wide range of initial A's were created, most of them created by Los Angeles-based athletes, celebrities, actors, designers, and writers. While the two logos displayed above are the default for their respective events, there is no one "hero" emblem.