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LA28 2020-alt.svg
EmblemsOther

2017–2020

LA24and8 2016-emblem.svg


DESIGNER
72andSunny
TYPOGRAPHY
Unknown
USAGE
Candidacy & Interim

July–September 2017

LA 2028 Olympic Bid Logo.svg

The logo takes after the abandoned Los Angeles 2024 bid following the International Olympic Committee's deal with L.A. and Paris to award each city a Summer Olympics each. The logo switched out the '2024' for '2028', but is otherwise identical.

2017–2020

LA 2028 Olympic.svg

On September 13th, 2017, the International Olympic Committee awarded Paris with hosting rights to the 2024 Summer Olympics and Los Angeles the 2028 Summer Olympics. The logo was updated to reflect Los Angeles' confirmation as the 2028 Summer Olympics host city.

2020–2028

LA28 2020.svg


DESIGNER
Various[1]
Works Collective
Stink Studios
Media Monks
Cashmere Agency
Giant Spoon
Clàrus
Nike Design Team
TYPOGRAPHY
Custom typeface by Jeremy Mickel
USAGE
Official

The official emblem was unveiled on September 1, 2020. The emblem is a homage to the diversity of Los Angeles, based in the idea that the city cannot be adequately represented by a lone symbol. Los Angeles 2028 will be the first Olympic and Paralympic Games will stray from using a uniform design system.

LA28Oly 2020-GradientScript.svg
LA28Para 2020-Prism.svg

The logo depicts the city name and year in truncated form, which was also a common sight amidst Los Angeles 1984's stylisation. The 'L' and '28' are displayed in a bold, sans-serif font, indicative of American sports. The 'A' of the logo is an ever-shapeshifting form, which represents the various ethnicities, cultures and lifestyles of Los Angeles. A wide range of 'A's were created, most being contributions from LA-based athletes, actors, designers and writers.

See also

References

Paris 2024
Olympics (Print).svg SUMMER Paralympics 2019print.svg
TBA 2032
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