In 1998, Lotteria rebranded globally. The logo consists of a red "L" with a filled "O".
2006–2012, 2006–2012 (Taiwan)[]
Designer:
shibajimu
Typography:
Custom (L) Humanist 777 Black BT (otteria)
Launched:
April 2006
In 2006, Lotteria in Japan and Taiwan changed their logo alongside with a new slogan: "The Straight Burger". The circle "L" represents "The circle of trust".
2012–present (Japan), 2012–2020 (Taiwan)[]
A major revamp came in 2012 to celebrate its 40th anniversary. This logo is similar to the 1998 logo but with Lotte's wordmark.
In 2020, Lotteria in Taiwan was renamed to Lontalae.
In 2023, Lotte sold Lotteria in Japan to Zensho (which launched Zetteria in the same year), while keeping the restaurant chain elsewhere.
Chemical, Construction & Manufacturing: Lotte Chemical | Lotte Fine Chemical | Honam Petrochemical | KP ChemTech | Lotte Engineering & Construction (Lotte Castle) | Lotte Engineering & Machinery | Lotte Aluminum | Lotte BP Chemical | Lotte MCC | Lotte Canon | Korea Fuji Film
Other assets: Lotte World Tower | Lotte Rental | Lotte Global Logistics | L.Point | Lotte Card | Lotte Capital | Daehong Communications | Lotte Welfare Foundation | Lotte Institute of Economy & Business Strategy | Lotte Academy | Lotte Data Communication | LOTTE Asset Development | Lotte lmsc
