The "ACBC" logo stands for Anthony Colin Bruce Chapman, the founder of Lotus.
In 1984, the logo was drastically changed. The logo's shape was changed, and the font was changed with overlapping letters. The "ACBC" logo was also removed. This logo introduced the yellow and green color scheme that would be used in future logos.
In 1986, the "ACBC" emblem was brought back.
In 1989, the 1948 logo was brought back, this time with the yellow and green color scheme and a different font.
In 2010, the logo was refurbished for a more 3D look. Also, the "ACBC" emblem and the "LOTUS" text were changed to regular text (they were bold in the previous logo).
In 2019, the logo was heavily modernized: there is no outline around the logo or text, the "ACBC" emblem was changed to a new, thinner font, now colored yellow and the text itself changed to a more modern font, now also yellow, and is no longer arched.
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