Logopedia
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Contents

1948–1989 1986 1987–1988 1989–2010 2010–2019 2019–present
1948–1989 1986 1987–1988 1989–2010 2010–2019 2019–present

1948–1984

LotusCars 1948.png


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The "ACBC" logo stands for Anthony Colin Bruce Chapman, the founder of Lotus.

1984–1989

1984–1986

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In 1984, the logo was drastically changed. The logo's shape was changed, and the font was changed with overlapping letters. The "ACBC" logo was also removed. This logo introduced the yellow and green color scheme that would be used in future logos.

1986–1989

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In 1986, the "ACBC" emblem was brought back.

1989–2019

1989–2010

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In 1989, the 1948 logo was brought back, this time with the yellow and green color scheme and a different font.

2010–2019

LotusCars 2010.png


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In 2010, the logo was refurbished for a more 3D look. Also, the "ACBC" emblem and the "LOTUS" text were changed to regular text (they were bold in the previous logo).

2019–present

LotusCars 2019.svg

In 2019, the logo was heavily modernized: there is no outline around the logo or text, the "ACBC" emblem was changed to a new, thinner font, now colored yellow and the text itself changed to a more modern font, now also yellow, and is no longer arched.


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