Lubalin, Peckolick Associates was a New-York based design firm founded by Herb Lubalin (1918-1981) as Herb Lubalin, Inc. after his 1964 departure from Sudler Hennessey & Lubalin.
Ernie Smith and Tom Carnase became partners of the firm, which in 1967, changed its name to Lubalin, Smith, Carnase, Inc.
LSC&P Design Group, Inc.[]
1975-1978[]
Upon the arrival of Alan Peckolick in 1975, the new group’s initials were abbreviated.
Herb Lubalin Associates, Inc.[]
1978-1980[]
With the addition of Tony DiSpigna and others, the firm became simply Herb Lubalin Associates.
Lubalin, Peckolick Associates Inc.[]
1980-1981[]
Smith and Carnase left to rejoin S&H in 1980, so the firm continued as Lubalin, Peckolick Associates with Herb and Alan at the helm, until Herb’s death in 1981. Subsequently, Alan Peckolick began a partnership with Push Pin Studios in 1982, known as Pushpin Lubalin Peckolick.
