Lufthansa is the flag carrier of Germany and one of the largest airlines in Europe. It is the flagship airline of the eponymous Lufthansa Group. In 1997, it co-founded the Star Alliance, the oldest and largest global airline alliance, which is headquartered in Frankfurt where Lufthansa has its largest hub (though Lufthansa itself is headquartered in Cologne).
1953–1963[]
1963–2018[]
Designer:
Otl Aicher
Typography:
Helvetica Bold
Launched:
1963
2018–present[]
Designer:
Ronald Wild at Martin et Karczinski Hannes von Döhren (typeface)
Typography:
Lufthansa Logotype (custom-designed)
Launched:
5 February 2018
Lufthansa refreshed its 1963 brand on 5 February 2018, balancing out the crane icon, thinning the circle and changing the typeface from Helvetica to a custom corporate font. The new logo was designed by Ronald Wild, and the typeface was designed by Hannes von Döhren.
Significantly, the Lufthansa Yellow colour was demoted to a secondary swatch and removed from the aircraft livery, which has an all-blue tailfin, though it is still used as the secondary colour.
Notes 1Merged with United Airlines, a Star Alliance founding member. 2Merged with American Airlines, a Oneworld founding member. 3As Connecting Partner before closure. 4Renamed as LATAM Airlines Brazil and LATAM Airlines Paraguay 2 years after leave the alliance.