This page only shows primary logo variants.
For other related logos and images, see:
|1991–2000||2000–2004||2004–2018 (primary); 2018–present (secondary)||2019–2022 (primary); 2018–2019 (secondary); 2022–present (secondary)||2022–present|
M&M's were first introduced for sale in the United States in 1941. However, a few months later, the United States entered World War II and M&M's were made exclusively for military rations because of their suitability for warm climates. This continued until the end of the war, when they returned for sale to the public.
In 1986, M&M's slightly modified their 1970 logo.
In 2000, the M&M's logo was jazzed up.
2004–2018 (primary); 2018–present (secondary)
In 2004, the well-known 3D logo was introduced. Even though this logo retired in 2018, it is still used in many assets around the globe, including packaging.
2019–2022 (primary); 2018–2019 (secondary); 2022–present (secondary)
Following Mars, Incorporated's rebrand in March 2019, M&M’s received a new logo after 15 years, in which the logo was flattened, similar to the 1988 logo. This logo is currently used on promotional packages and select regular product packaging.
In 2022, the logo was straightened (resembling the 1986 and 1991 logos). This comes as part of an overhaul for the M&M's brand.
|Predecessors: Wrigley Company|
Mars Wrigley Confectionery:
Gum and candy brands: 5 Gum | Airwaves | Alert | Altoids | Big League Chew | Big Red | Doublemint | Eclipse (gum) | Excel | Extra (International | US) | Freedent | Hubba Bubba | Juicy Fruit | Life Savers | Lockets | Orbit | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint