M&M's

This page only shows primary logo variants.

For other related logos and images, see:

Other

Contents

1941	1941–1954	1954–1970	1970–1988	1986–1991


1991–2000	2000–2004	2004–2018 (primary); 2018–present (secondary)	2019–2022 (primary); 2018–2019 (secondary); 2022–present (secondary)	2022–present

1941

SVG NEEDED

M&M's were first introduced for sale in the United States in 1941. However, a few months later, the United States entered World War II and M&M's were made exclusively for military rations because of their suitability for warm climates. This continued until the end of the war, when they returned for sale to the public.

1941–1954

1954–1970

1970–1988

1986–1991

In 1986, M&M's slightly modified their 1970 logo.

1991–2000

2000–2004

In 2000, the M&M's logo was jazzed up.

2004–2018 (primary); 2018–present (secondary)

In 2004, the well-known 3D logo was introduced. Even though this logo retired in 2018, it is still used in many assets around the globe, including packaging.

2018–present

2019–2022 (primary); 2018–2019 (secondary); 2022–present (secondary)

Following Mars, Incorporated's rebrand in March 2019, M&M’s received a new logo after 15 years, in which the logo was flattened, similar to the 1988 logo. This logo is currently used on promotional packages and select regular product packaging.

2022–present

In 2022, the logo was straightened (resembling the 1986 and 1991 logos). This comes as part of an overhaul for the M&M's brand.