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|1941–1954||1954–1970||1970–1988||1988–2000||2000–2004||2004–2018 (primary), 2018–present (secondary)||2019–present|
M&M's were first introduced for sale in the United States in 1941. However, a few months later, the U.S. entered World War 2 and M&M's were made exclusively for military rations because of their suitability for warm climates. This continued until the end of the war, when they returned for sale to the public.
In 1988, M&M's slightly modified their 1970 logo.
In 2000, the M&M's logo was jazzed up, and was used 4 years.
2004–2018 (primary), 2018–present (secondary)
In 2004, the well-known 3D logo was introduced. Even though this logo was retired in 2018, it's still used in almost all packaging around the globe.
Following Mars, Incorporated's rebrand in March 2019, M&M’s received a new logo after 15 years; in which the logo was flattened in a way similar to the 1988 logo. This logo is currently used on promotional packages and select regular product packaging.