This page only shows primary logo variants. For other related logos and images, see:
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1941[]
M&M's were first introduced for sale in the United States in 1941. However, a few months later, the United States entered World War II and M&M's were made exclusively for military rations because of their suitability for warm climates. This continued until the end of the war, when they returned for sale to the public.
1941–1954[]
1954–1970[]
1970–1988, 1982–1988 (Europe)[]
1986–1991, 1988–2000 (Europe)[]
In 1986, M&M's slightly modified their 1970 logo.
1991–2000, 2016 (75th anniversary)[]
2000–2004[]
2000–2004 (Europe)[]
This logo was still used in Russia until 2006.
2004–2018 (primary), 2018–present (secondary)[]
In 2004, the well-known 3D logo was introduced. Even though this logo retired in 2018, it is still used in many assets around the globe, including packaging.
2018–present[]
2019–2022 (primary), 2018–2019 (secondary), 2022–present (secondary)[]
Following Mars, Incorporated's rebrand in March 2019, M&M's received a new logo after 15 years, in which the logo was flattened, similar to the 1986 logo. This logo is currently used on promotional packages and select regular product packaging.
2022–present[]
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In 2022, the logo was straightened (resembling the 1986 and 1991 logos). This comes as part of an overhaul for the M&M's brand.
In 2022, due to the invasion of Ukraine by Russia, Mars, Incorporated stopped exporting or importing products in or out of Russia and Belarus, resulting in M&M's ceasing production in those countries..
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