M&M's

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1941–1954	1954–1970	1970–1988	1988–2000	2000–2004	2004–2018 (primary), 2018–present (secondary)	2019–present

1941

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M&M's were first introduced for sale in the United States in 1941. However, a few months later, the U.S. entered World War 2 and M&M's were made exclusively for military rations because of their suitability for warm climates. This continued until the end of the war, when they returned for sale to the public.

1941–1954

1954–1970

1970–1988

1988–2000

In 1988, M&M's slightly modified their 1970 logo.

2000–2004

In 2000, the M&M's logo was jazzed up, and was used for 4 years.

2004–2018 (primary), 2018–present (secondary)

In 2004, the well-known 3D logo was introduced. Even though this logo was retired in 2018, it is still used in almost all packaging around the globe.

2019–present

Following Mars, Incorporated's rebrand in March 2019, M&M’s received a new logo after 15 years, in which the logo was flattened, similar to the 1988 logo. This logo is currently used on promotional packages and select regular product packaging.