MNCTV (formerly known as TPI from 1991 until 2010) is a third private television channel in Indonesia. It is owned by MNC Group through its subsidiary Media Nusantara Citra, which also owned RCTI, GTV, and iNews.
TPI (first era)
1991–1997 (on-air), 1991–2002 (corporate)
TPI (initially was an abbreviation of Televisi Pendidikan Indonesia or Indonesian Educational Television) was began trial broadcast on 1 January 1991 and officially launched on 23 January 1991 by Tutut Suharto, daughter of Indonesia's second president Suharto. It was planned to be another public television service after TVRI but mainly focused on educational shows.
The logo itself was located on the top right then moved to top left since the mid-1990s and used on-air until 1997, while it still used on corporate purposes until 2002.
Televisi Keluarga Indonesia
As the channel increased its family entertainment positioning, TPI launched a new ident which introduced a new brandmark entitled Televisi Keluarga Indonesia (Indonesian Family Channel) along with a new slogan Makin Asyik Aja (It's way more fun!) in 1996. On 25 August 1997, TPI spun out from TVRI and the original abbreviation was dissolved as the channel wiped out its educational programs.
The logo mainly resembles the logo used by cable TV network, The Family Channel (now Freeform in the United States and Challenge in the UK and Ireland) and would later replace the former on-air bug in 1998.
TPI (second era)
On 23 January 2002, TPI replaced both on-air and corporate logos with an entire brand-new logotype. It consisted of a globe with three curves behind the bold italicized blue 'TPI' text.
In October 2003, Media Nusantara Citra acquired 75% stakes of TPI.
On 23 January 2006, TPI unveiled its last logo, which was a curve surrounding custom 'TPI' wordmark and five colorful light beams.
On 20 October 2010, following the dispute over the ownership between MNC Group and the previous owner Tutut Soeharto as well as the near bankruptcy, TPI was renamed to MNCTV.
On 20 May 2015, the logo was straightened as a part of MNC Group corporate-wide minor rebranding.
|Holding company: MNC Corporation
MNC Financial Services:
1Joint venture with GS SHOP
Television channels in Indonesia
National private broadcasters: