MNCTV (formerly known as TPI until 2010) is a third private television channel in Indonesia. It is owned by MNC Group through its subsidiary Media Nusantara Citra, which also owned RCTI, GTV, and iNews.
1991–1997 (on-air), 1991–2002 (corporate)
TPI (initially was an abbreviation of Televisi Pendidikan Indonesia or Indonesian Educational Television) was launched in 1991 by Tutut Soeharto, daughter of Indonesia's second president Soeharto. It was planned to be another public television service after TVRI but mainly focused on educational shows.
During the early years of broadcast, TPI had time-shared its channel with TVRI on every morning to afternoon (except Sunday) until 1993, when it began to broadcast more entertainment shows as well as soap operas and began to reduce educational shows. The logo itself was located on the top right then moved to top left since the mid 1990s and used on-air until 1997, while it still used on corporate purposes until 2002.
As the channel increased its family entertainment positioning, TPI launched a new ident which introduced a new brandmark entitled Televisi Keluarga Indonesia (Indonesia's Family Channel) along with a new slogan Makin Asyik Aja (It's way more fun!) in 1996. On August 25, 1997, TPI spun out from TVRI and the original abbreviation.
The logo mainly resembles the logo used by American TV network The Family Channel (now Freeform) and would later replace the former on-air bug in 1998.
On January 23, 2002, TPI replaced both individual on-air and corporate logos with an entire brand-new logotype. It consisted of a globe with three curves behind the bold italicized blue 'TPI' text.
In October 2003, Media Nusantara Citra acquired 75% stakes of TPI.
On October 20, 2010, TPI was renamed to MNCTV.
On May 20, 2015, the logo was straightened as a part of MNC Group corporate-wide minor rebranding.
Television channels in Indonesia
National private broadcasters: