MSNBC was founded in 1996 by Tom Rogers as a partnership between NBC and Microsoft (MSN). The prototype logo consisted of the NBC peacock above the text with a combination of the 1995 MSN logo (with the red "n" appearing in a slightly larger point size) and the 1986 NBC wordmark. This logo was used only in promotions for the network's launch.
1996–2009[]
1996–2000[]
Designer:
Unknown
Typography:
Univers Next Pro 940 Extended Extra Black (modified)
Launched:
July 15, 1996
2000–2006[]
In 2000, the "N" bridging both sections of the "MSNBC" name representing its original corporate co-parents was changed from red to black. In 2005, Microsoft sold its share to NBC, the website followed suit by 2012.
2006–2009[]
The logo was changed to horizontal form in 2006, making the logo closer in resemblance of CNBC's logo.
2009–2015[]
Designer:
Unknown
Typography:
Gotham Bold
Launched:
June 27, 2009
This logo, with the letters in lowercase form, first appeared on MSNBC.com in April 2007, and was launched on screen on June 27, 2009, as the channel started broadcasting in high-definition.
2015–2021[]
Designer:
Unknown
Typography:
Gotham Bold
Launched:
August 18, 2015
The letters returned to uppercase form on August 18, 2015, while retaining the same typeface as the previous logo.
2021–2023[]
Designer:
Unknown
Typography:
Founders Grotesk Bold (modified)
Launched:
March 29, 2021
On March 29, 2021, MSNBC debuted an updated logo, adopting a nameplate typeface similar to that of the logo used since 2018 on its digital platforms.
2023–2025[]
Designer:
Unknown
Typography:
NBC Tinker Pro (custom-designed)
Launched:
December 2, 2023
On December 2, 2023, MSNBC updated its logo, adopting the redesigned peacock and typeface introduced by corporate parent NBC in November 2022 and rolled out across the network's properties, including NBC News, throughout 2023.
On August 18, 2025, it was announced that MSNBC will rebrand as MS NOW (an acronym for My Source for News, Opinion, and the World) by the end of the year, because after being spun-off alongside most of NBCUniversal's other cable channels into a new company, Versant, it will no longer be able to use the NBC name and logo.[2] Starting from October 6-20, MSNBC's operations were split off from NBC News.[3] The rebrand to MS NOW launched on November 15, 2025.[4]
Notes: 1 Became independent from 2007–2022, later becoming a Sony Interactive Entertainment subsidiary in 2022 2 Were moved to work on other Microsoft Software departments 3 consolidated 4 Sold to Take-Two Interactive, later being defunct
Notes: 1 Became independent from 2007–2022, later becoming a Sony Interactive Entertainment subsidiary in 2022 2 Were moved to work on other Microsoft Software departments 3 consolidated 4 Sold to Take-Two Interactive, later being defunct
Notes: 1Nokia phone brand licensing was sold to Human Mobile Devices in 2016. The original Nokia company continues to exist. 2Developer Kit hardware was discontinued in 2023. Azure Kinect technologies continued to be licensed to its partners.
