- This article is about the main MTV channel. For other uses, see MTV (disambiguation).
When MTV was launched on August 1, 1981 in New York City, New York, it was still used until March 18, 2009, the "Music Television" caption was included underneath the logo. That logo is still used since 1990 on some cases, but without the Music Television sign since 2012.
Since in 2008 on the premiere of FNMTV, MTV had shown a revised and chopped down version of its original 1981 logo during most of its on-air programming. This became MTV's official logo on March 18, 2009, when it first debuted on MTV's website. The "Music Television" tagline was eliminated to reflect the network's dramatic decrease in music-related programming, although it started to shift its focus back to music in April 2016. This has also cut off the excess right of the letter "V", like the bottom of the "M".
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"The Big Three": CBS | NBC | ABC
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