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1987–1993 (block on Nine Network), 1997–2011 (TV channel)

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The "MTV" brand was launched in Australia during April 1987 as a music program that aired late on Friday and Saturday nights for its full six-year run on the free-to-air Nine Network.

The program was discontinued in 1993 when Nine chose not to renew the licence with Viacom. Nine said the axing was due to high production and licensing costs. Saul Shtein brought MTV to Australia with Richard Wilkins.

After a year on the air the network was approached by MTV Networks in the US and through a deal once again with Austereo, Village Roadshow Entertainment and Optus vision ARC was re-branded as MTV Australia.


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