MTV is Viacom18’s youth entertainment channel. It was launched in 1991 as part of the pan-Asian Star TV bouquet that also consisted of Zee TV, Star Plus, Prime Sports and Star Movies. The joint venture between Viacom and Star expired on 1 May 1994; therefore, Star launched Channel V in India on 23 May. MTV got a dedicated Indian feed in October 1996, and both channels targeted the youth until Channel V closed down in September 2018.
Much like its American counterpart, MTV moved its focus away from Bollywood music in the late 2000s to concentrate on youth-oriented reality shows, most famously Roadies and Splitsvilla, as well as serialised fiction shows (much like the now-defunct Channel V, Star’s music-turned-youth channel). However, it does air some music programmes, such as MTV Unplugged. All programming is in Hindi.
Viacom18 does have a full-fledged Hindi music channel, MTV Beats, which was launched in 2016. There is also a Middle Eastern channel called MTV India.
1991–2010
2010–present
HD: 2017–present
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An HD feed, called MTV HD+ (named similarly to Nick HD+), was launched in February 2017 along with Cineplex HD (now Colors Cineplex HD).
| Parent companies: TV18 (Reliance Industries Limited) and ViacomCBS
Indian television channels: Hindi: Entertainment: Colors HD and Colors Rishtey | Movies: Colors Cineplex HD and Rishtey Cineplex | Youth entertainment: MTV HD+ | Music: MTV Beats HD English: Entertainment: Colors Infinity HD and Comedy Central HD | Music: VH1 HD | Kids: Nickelodeon HD+, Nickelodeon Sonic and Nick Jr. Regional languages: Kannada: Colors Kannada HD, Colors Super and Colors Kannada Cinema | Bangla: Colors Bangla HD and Colors Bangla Cinema | Marathi: Colors Marathi HD | Tamil: Colors Tamil HD | Odia: Colors Odia | Gujarati: Colors Gujarati and Colors Gujarati Cinema International channels: Defunct: TeenNick (programming block on Nick Jr.) Upcoming channels: Bhojpuri: Rishtey Bhojpuri | Marathi: Colors Marathi Cinema Video-on-demand: Voot  |
| Part of Disney India (The Walt Disney Company)
Star India English: Entertainment: Star World and Star World Premiere HD | Movies: Star Movies and Star Movies Select HD | Lifestyle: Fox Life | Knowledge and infotainment: National Geographic and Wild | Kids’: BabyTV1 Regional languages: Star Sports: Upcoming channels: Bangla: Jalsha Josh | English: Star Movies Select | Sports: Star Sports 3, Star Sports 1 Malayalam and Star Sports 1 Gujarati | Odia: Star Kirano International channels: Other assets: Former channels and properties: Notes: Non-Indian companies using the Star brand: STAR Greater China: Taiwan: Star Movies HD (Taiwan) Disbanded channels and properties: Notes:  |
