1991-2010 2010-2022 2022-present
1991-2010 2010-2022 2022-present

MTV is Viacom18’s youth entertainment channel. It was launched in 1991 as part of the pan-Asian Star TV bouquet that also consisted of Zee TV, Star Plus, Prime Sports and Star Movies. The joint venture between Viacom and Star expired on 1 May 1994; therefore, Star launched Channel V in India on 23 May. MTV got a dedicated Indian feed in October 1996, and both channels targeted the youth until Channel V closed down in September 2018.

Much like its American counterpart, MTV moved its focus away from Bollywood music in the late 2000s to concentrate on youth-oriented reality shows, most famously Roadies and Splitsvilla, as well as serialised fiction shows (much like the now-defunct Channel V, Star’s music-turned-youth channel). However, it does air some music programmes, such as MTV Unplugged. All programming is in Hindi.

Viacom18 does have a full-fledged Hindi music channel, MTV Beats, which was launched in 2016. There is also a Middle Eastern channel called MTV India.


MTV 1994


MTV (2010)

HD: 2017–2022[]

Logopedia InfoWhite BETTER LOGO NEEDED

An HD feed, called MTV HD+ (named similarly to Nick HD+), was launched in February 2017 along with Cineplex HD (now Colors Cineplex HD).


MTV 2021 Retro

On April 1, 2022, MTV India updated its logo. Unlike other MTV channels, MTV India has not adopted the new 2021 on-screen branding.

HD: 2022–present[]


  1. MTV HD Revamped with Modified Logo and Refresh Look