MTV is Viacom18’s youth entertainment channel. It was launched in 1991 as part of the pan-Asian Star TV bouquet that also consisted of Zee TV, Star Plus, Prime Sports and Star Movies. The joint venture between Viacom and Star expired on 1 May 1994; therefore, Star launched Channel V in India on 23 May. MTV got a dedicated Indian feed in October 1996, and both channels targeted the youth until Channel V closed down in September 2018.
Much like its American counterpart, MTV moved its focus away from Bollywood music in the late 2000s to concentrate on youth-oriented reality shows, most famously Roadies and Splitsvilla, as well as serialised fiction shows (much like the now-defunct Channel V, Star’s music-turned-youth channel). However, it does air some music programmes, such as MTV Unplugged. All programming is in Hindi.
|Parent companies: TV18 (Reliance Industries Limited) and ViacomCBS
Indian television channels:
Regional languages: Kannada: Colors Kannada HD, Colors Super and Colors Kannada Cinema | Bangla: Colors Bangla HD and Colors Bangla Cinema | Marathi: Colors Marathi HD | Tamil: Colors Tamil HD | Odia: Colors Odia | Gujarati: Colors Gujarati and Colors Gujarati Cinema
Defunct: TeenNick (programming block on Nick Jr.)
|Part of Disney India (The Walt Disney Company)
English: Entertainment: Star World and Star World Premiere HD | Movies: Star Movies and Star Movies Select HD | Lifestyle: Fox Life | Knowledge and infotainment: National Geographic and Wild | Kids’: BabyTV1
Former channels and properties:
Non-Indian companies using the Star brand:
Taiwan: Star Movies HD (Taiwan)
Disbanded channels and properties: