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MTV is Viacom18’s youth entertainment channel. It was launched in 1991 as part of the pan-Asian Star TV bouquet that also consisted of Zee TV, Star Plus, Prime Sports and Star Movies. The joint venture between Viacom and Star expired on 1 May 1994; therefore, Star launched Channel V in India on 23 May. MTV got a dedicated Indian feed in October 1996, and both channels targeted the youth until Channel V closed down in September 2018.

Much like its American counterpart, MTV moved its focus away from Bollywood music in the late 2000s to concentrate on youth-oriented reality shows, most famously Roadies and Splitsvilla, as well as serialised fiction shows (much like the now-defunct Channel V, Star’s music-turned-youth channel). However, it does air some music programmes, such as MTV Unplugged. All programming is in Hindi.

Viacom18 does have a full-fledged Hindi music channel, MTV Beats, which was launched in 2016. There is also a Middle Eastern channel called MTV India.

1991–2010

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2010–2022

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HD: 2017–2022

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An HD feed, called MTV HD+ (named similarly to Nick HD+), was launched in February 2017 along with Cineplex HD (now Colors Cineplex HD).

2022–present

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On April 1, 2022, MTV India updated its logo. Unlike other MTV channels, MTV India has not adopted the new 2021 on-screen branding.

HD: 2022–present

References

  1. MTV HD Revamped with Modified Logo and Refresh Look
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