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The channel gradually began to localize in 2005 with the launch of MTV (Denmark). Further in 2006 the relaunch of a pan-European MTV channel 'MTV European' and in September 2005 the launch of MTV (Sweden), MTV (Norway) and MTV (Finland) resulted in the MTV Nordic ceasing as a brand.

In early 2020, MTV Nordic as a branding began to reappear on MTV's social media sites within the Nordic region. All four MTV channels now share the same schedule however continue to operate separate websites in their respective countries.

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