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Contents

1999–2001 2001–2007 2007–2010 2010–2011 2011–2013
1999–2001 2001–2007 2007–2010 2010–2011 2011–2013
2013–2017 2017–2021 2021–2022 2022–present
2013–2017 2017–2021 2021–2022 2022–present

MTV Base

1999–2001

MTV Base 1999.svg

MTV Base was launched on 1 July 1999.[1]

2001–2007

MTV Base old.svg

Following its 2nd anniversary, MTV Base launched its new look on 1 July 2001.[2]

2007–2010

MTV Base.svg
Designer:  Unknown
Typography:  Unknown
Launched:  July 22, 2007

On 22 July 2007, MTV Base got a new logo.

2010–2011

MTV BASE 2010.svg
Designer:  UFO (idents)
Typography:  Helvetica Bold Condensed ("MUSIC TELEVISION" text)
Pharma Bold Condensed ("BASE" text)
Launched:  March 1, 2010

The MTV channels in the UK were relaunched again on 1 March 2010. The new idents for MTV Base were created by UFO in Paris.[3]

2011–2013

MTV Base (2011).svg
Designer:  Unknown
Typography:  Unknown (MTV logo)
Pharma Bold Condensed ("BASE" text)
Launched:  July 1, 2011

2013-2021

2013–2017

MTV Base 2014.svg
Designer:  Unknown
Typography:  Unknown (MTV logo)
Futura Bold Italic ("BASE" text)
Launched:  October 1, 2013

2017–2021

MTV Base Europe.svg
Designer:  Unknown
Typography:  Unknown (MTV logo)
Futura Bold Italic ("BASE" text)
Launched:  April 5, 2017

This logo was still used on it's official website (MTV.co.uk) until June 2022, 3 months after it was rebranded to MTV 90s.

Temporary rebrands

2021–2022

MTV Base UK 2021.svg
Designer:  Unknown
Typography:  Gravity Grotesk (custom-designed)
Launched:  September 14, 2021

MTV 90s

2022–present

MTV 90s 2022.svg
Designer:  Unknown
Typography:  Helvetica Black (modified) (MUSIC TELEVISION text)
Gravity Grotesk (custom-designed) (90s text)
Launched:  March 31, 2022

On March 31, 2022, MTV Base was renamed to MTV 90s along with MTV Classic renaming to MTV 80s.

Temporary rebrands

MTV 90s (UK & Ireland)
MTV Dance (Europe only)
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