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MTV (1981) MtvBR1995-1999 Logo MTV Brasil (1999-2005) Logo MTV Brasil (2006-2007) Logo MTV Brasil (2007-2012) MTV (2010)
1990–1995 1995–1999 1999–2005 2006–2007 2007–2012 2012–2013


MTV (1981)

In 1990, Grupo Abril signed an licensing of the MTV brand with MTV Networks, subsidiary of Viacom. MTV Brasil started free-to-air broadcasts in October 20, 1990. The Brazilian version of MTV used the same IDs from the U.S. channel.



Consolidated as an national network, MTV Brasil added Brazil's flag in the logo for some uses in 1995. In IDs, the logo was adapted for each ID.


Logo MTV Brasil (1999-2005)

At the end of the 1990's, MTV Brasil added a circle on the logo, with the green and yellow colors.


Logo MTV Brasil (2006-2007)

In 2006, MTV Brasil modified the original MTV logo for use in their programming. In this version, the 3D M of the MTV logo was modified to an 2D adapted version.


Logo MTV Brasil (2007-2012)

In 2007, “Music Television” was dropped from the logo.


MTV (2010)

In 16 February 2012, MTV Brasil adopted the logo and IDs of MTV International.

In 30 September 2013, Grupo Abril returned the rights of the MTV brand on Brazil to Viacom. In the next day, MTV Brasil became a new subscription television channel, full-owned by Viacom. In the same day, the free-to-air network of the current MTV Brasil was replaced by Ideal TV.

MTV Brasil
MTV (pay TV)
Ideal TV (broadcast)
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