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2007–2010 2010–2011 2011 2011–2013 2013–2017 2017–present



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MTV Music was launched as MTV R on November 10, 2007. The R is the abbreviation for Replay.

MTV Shows


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MTV R was renamed MTV Shows on March 1, 2010, when the MTV channels in the UK were relaunched. The new idents for MTV Shows were created by Proud Creative in London.[1]

One reason behind the launch of MTV Shows was to give an outlet in the Entertainment section on the UK Sky platfom. On this platform, all music channels are grouped very high up on the electronic programme guide, which made the main MTV channel suffer from low ratings.

MTV Music


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On February 1, 2011, MTV Music replaced MTV Shows after MTV moved to the entertainment genre on the Sky UK EPG.


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2021 (tentative)

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This logo is currently used on their social media pages.

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