Logopedia
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2007–2010 2010–Feb 2011 Feb-Jul 2011 2011–2013 2013–2017 2017–2021 2021–present
2007–2010 2010–Feb 2011 Feb-Jul 2011 2011–2013 2013–2017 2017–2021 2021–present

MTV R[]

2007–2010[]

MTV (R)

MTV Music was launched as MTV R on November 10, 2007. The R is the abbreviation for Replay.

MTV Shows[]

2010–Feb 2011[]

MTV Shows
Designer:  Unknown
Proud Creative (idents)
Typography:  Helvetica Black (modified) (MUSIC TELEVISION text)
Pharma Bold Condensend (on-screen typeface)
Launched:  March 1, 2010

MTV R was renamed MTV Shows on March 1, 2010, when the MTV channels in the UK were relaunched. The new idents for MTV Shows were created by Proud Creative in London.[1]

One reason behind the launch of MTV Shows was to give an outlet in the Entertainment section on the UK Sky platfom. On this platform, all music channels are grouped very high up on the electronic programme guide, which made the main MTV channel suffer from low ratings.

MTV Music[]

Feb-Jul 2011[]

MTV Music 2011
Designer:  Unknown
Typography:  Helvetica Black (modified) (MUSIC TELEVISION text)
Pharma Bold Condensend (on-screen typeface)
Launched:  February 1, 2011

On February 1, 2011, MTV Music replaced MTV Shows after MTV moved to the entertainment genre on the Sky UK EPG.

2011–2013[]

MTV Music 2011 (II)
Designer:  Unknown
Typography:  Helvetica Neue Black (MTV logo)
Pharma Bold Condensend (on-screen typeface)
Launched:  July 1, 2011

2013-2021[]

2013–2017[]

MTV Music 2014
Designer:  Unknown
Typography:  Helvetica Neue Black (MTV logo)
Futura Bold Italic
Launched:  October 1, 2013

2017–2021[]

MTV Music Europe
Designer:  Unknown
Typography:  Unknown (MTV logo)
Futura Bold Italic
Launched:  April 5, 2017

This logo was still used on it's official website (MTV.co.uk) until June 2022.

2021–present[]

MTV Music 2021
Designer:  Loyalkaspar (MTV logo)
Typography:  Gravity Grotesk (custom-designed)
Launched:  September 14, 2021


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