MTV Oy

Not to be confused with MTV, a U.S. cable channel.

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1957–1975	1975–1983	1983–1992	1986–1990	1988–1989	1990–1992	1993–1994
1994–1995	1995–2001	2001–2005	2005–2013	2006–2013	2013–present

MTV Oy (abbr. of Osakeyhtiö, ‘Ltd.’) is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company.

Mainos-TV (meaning Commercial TV) was established in 1957, it provided a programming block for Yleisradio's tv channels which would air original programs featuring commercial breaks. MTV Oy was allocated its own channel in 1986.

Its main competitors are Nelonen Media and Discovery Networks Finland, along with Yle, the public broadcaster of Finland.

Oy Mainos–TV–Reklam Ab

1957–1975

Mainos-TV, or MTV started broadcasting in 1957, one year before Suomen Televisio got past test transmission.

SVG NEEDED

Text-based logo that was used from the 1960s up to the early 1970s.

SVG NEEDED

1966–1975

SVG NEEDED

A slightly modified logo was introduced in 1966.

MTV Oy (first era)

1975–1983

MTV started colour broadcasts in February 1975 and introduced a new blue owl symbol with large eyes.

Alternate logo (1975-1985)

Network ID (1975-1983)

1983—1992

The blue owl was slightly modified in 1983, and the wordmark was changed.

Alternate logo (1985-1990)

SVG NEEDED

Network ID (1983-1986)

1986–1990

SVG NEEDED

BETTER LOGO NEEDED

A different logo was used for some idents in 1986–1990 that read MTV Kanava (MTV Channel).

Intro ident

Outro ident

1988–1989

SVG NEEDED

BETTER LOGO NEEDED

Network ID (1988-1989)

1990–1992

SVG NEEDED

1993–1995

The company logo was designed by John Kennedy McCallum of McCallum Kennedy D'Autria Ltd in 1993.

In 1994, the 1993 logo was slightly modified and was put inside a red rectangle. It was used in tandem with the classic version of the 1993 logo until 1996.

SVG NEEDED

1995–2001

2001–2005

Horizontal logo.

2005–2013

Horizontal logo.

MTV Media

2006–2013

SVG NEEDED

Following the acquisition of the company by Bonnier and Proventus in 2005, MTV Media became the concept used to internalize all regular, premium channels and radio channels into one entity.[1] The company received its own logo in 2006 and the previous 2005–2013 channel logo for MTV3 became the secondary logo for the company.

MTV Oy (second era)

2013–present

Designer:  DixonBaxi

Typography:  Unknown

Launched:  Unknown

MTV Media underwent a major corporate rebranding in 2013 and renamed itself to MTV Oy. The rebrand was commissioned by London-based creative agency DixonBaxi. The rebrand was announced in May 2013; the new corporate logo was unveiled in August, and the channel logos in October.

• MTV Media rebrand announcement and logo unveil (English)
• MTV News article (Finnish)
• DixonBaxi press release
• Design Week

The rebrand was implemented on 3 November 2013 at 7pm on all of MTV’s TV channels, which introduced new logos and graphics packages. The new corporate font is FS Emeric, which is used by all channels and properties.

• Rebrand promos (1, 2 and 3)
• Rebranding video of MTV3
• The Branding Source:
  • New corporate logo
  • New channel logo set
  • MTV master brand
• Brand New:
  • New corporate logo
  • Channel rebrandings

Logo with slogan Elämyksiä varten (For experiences), 2013–2016.

The current incarnation of the owl symbol (2016–present).

Logo used for the Koko ilta kotimaista (All evening domestic) campaign (2016).

Initially, in 2013, the flagship channel MTV3 dropped the historic owl symbol and introduced a new circular logo. However, in October 2016, the owl symbol was brought back in principle, as part of the channel’s Koko ilta kotimaista (Homeland All Evening) campaign where locally-produced shows were shown in the evenings. The logo animation now includes the owl symbol that segues into the MTV(3) logo.

• New logo animation (2016)

In August 2019, MTV3 removed the circle altogether, though it remains for the corporate logo. MTV Uutiset, the broadcaster’s news division, had already removed the circle during a minor rebrand in December 2018.