Not to be confused with MTV, a U.S. cable channel.

MTV Oy (abbr. of Osakeyhtiö, ‘Ltd.’) is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company.

Mainos-TV (meaning Commercial TV) was established in 1957, it provided a programming block for Yleisradio's tv channels which would air original programs featuring commercial breaks. MTV Oy will be allocated its own channel in 1986.

Its main competitors are Nelonen Media and Discovery Networks Finland, along with Yleisradio, the public broadcaster of Finland.

This page only shows primary logo variants.
For other related logos and images, see:
/Other /Logo Variations

Contents

1957–1975 1975–1983 1983–1992 1986–1990 (idents only) 1988–1989 1990–1992 1993–1994
1957–1975 1975–1983 1983–1992 1986–1990 (idents only) 1988–1989 1990–1992 1993–1994
 
1994–1995 1995–2001 2001–2005 2005–2013 2006–2013 2013–present
1994–1995 1995–2001 2001–2005 2005–2013 2006–2013 2013–present


Oy Mainos–TV–Reklam Ab

1957–1975

MTV logo 1957–1975.png

Mainos-TV, or MTV started broadcasting in 1957, one year before Suomen Televisio got past test transmission.


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1966–1975

Pollo.gif


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A slightly modified logo was introduced in 1966.


MTV Oy

1975–1983

MTV3 logo 1975–1992.svg.png


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MTV started colour broadcasts in February 1975 and introduced a new blue owl symbol with large eyes.

1983—1992

MTV Logo (1983-1992).svg


The blue owl was slightly modified in 1983, and the wordmark was changed.

1986–1990 (idents only)

MTV Kanava Logo (1986-1990 (idents only)).png


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A different logo was used for some idents in 1986–1990 that read MTV Kanava (MTV Channel).

1988–1989

MTV Kanava Logo (1988-1989).png


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1990–1992

MTV3 logo 1990.png


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1993–1995

1995–2001

In 1995, the company logo as well as channel logo was modified even further, this time being designed by Pekka Hamberg of Brand Seller DDB. Since 1996 up to 2001, it became the primary logo for the main commercial television station.

2001–2005

MTV3 logo 2001.svg

2005–2013

MTV3 logo 2006.svg

MTV Media

2006–2013

MTV Media.png


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Following the acquisition of the company by Bonnier and Proventus in 2005, MTV Media became the concept used to internalize all regular, premium channels and radio channels into one entity.[1] The company received its own logo in 2006 and the previous 2005–2013 channel logo for MTV3 became the secondary logo for the company.

MTV Oy

2013–present

MTV Finland.svg

MTV Media underwent a major corporate rebranding in 2013 and renamed itself to MTV Oy. The rebrand was commissioned by London-based creative agency DixonBaxi. The rebrand was announced in May 2013; the new corporate logo was unveiled in August, and the channel logos in October.

The rebrand was implemented on 3 November 2013 at 7pm on all of MTV’s TV channels, which introduced new logos and graphics packages. The new corporate font is FS Emeric, which is used by all channels and properties.

Initially, in 2013, the flagship channel MTV3 dropped the historic owl symbol and introduced a new circular logo. However, in October 2016, the owl symbol was brought back in principle, as part of the channel’s Koko ilta kotimaista (Homeland All Evening) campaign where locally-produced shows were shown in the evenings. The logo animation now includes the owl symbol that segues into the MTV(3) logo.

In August 2019, MTV3 removed the circle altogether, though it remains for the corporate logo. MTV Uutiset, the broadcaster’s news division, had already removed the circle during a minor rebrand in December 2018.


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