Not to be confused with MTV.
This page only shows primary logo variants. For other related logos and images, see:
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MTV Oy (abbr. of Osakeyhtiö, ‘Ltd.’) is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company.
Mainos-TV (meaning Commercial TV) was established in 1957, it provided a programming block for Yleisradio's tv channels which would air original programs featuring commercial breaks.
MTV Oy was allocated its own channel in 1986.
Its main competitors are Nelonen Media and Discovery Networks Finland, along with Yle, the public broadcaster of Finland.
Oy Mainos–TV–Reklam Ab[]
1957–1975[]
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Per-Olof "Peppe" Nyström
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Mainos-TV, or MTV started broadcasting in 1957, one year before Suomen Televisio got past test transmission.
Text-based logo that was used from the 1960s up to the early 1970s.
1966–1975[]
A slightly modified logo was introduced in 1966.
In 1966, MTV introduced a new logo which was a slightly modified variant of the 1957 logo that was tidely renewed and were tweakening different than the previous logo. With it, a new look was launched with the new ident shows a cartoon owl fly onto a branch. The owl fits itself in a comfortable position, turns more detailed while its eyes open (and yet again say "MTV"). The ident then ends with the last part that continues from the same setting, thus the detailed looking owl winks its right eye, morphs back into its animated form and flies away.
The music for the new ident is a similar guitar theme to the first logo,composed with glockenspiel and guitar. There is also a short version of the tune in closing variant, that only plays the last guitar note. But because of this new logo, its effects are more primitive animation here, and the owl was also turning more detailed that it wasn't necessary. The availability is extinct on TV, with each two variants that has been used for opening and closing idents, as well being spotted as commercial bumpers.
MTV Oy (first era)[]
1975–1983[]
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Ilkka Levonranta (from Markinointi Viherjuuri)
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Alternate logo (1975-1985)
MTV started colour broadcasts in February 1975 and introduced a new blue owl symbol with large eyes.
In February 1975, MTV stopped broadcasting its programs in black and white and were instead beginning to broadcast programs in color. At the same time, to coincide with the introduction of color television, the 9-year-old remastering owl logo from 1966 were replaced by a new logo that is a big bluebcircle that has two medium white circles with two small black dots and also a turned-down yellow triangle that appears at the bottom of in the middle at the two medium white circles, including the "MTV" wordmark that appears small at the bottom of the owl logo as well as it uses the Impact typeface. The new logo which was introduced in February 1975, was a blue, round-shaped owl logo that was designed by Ilkka Levonranta, who was on the work list in the Finnish now-defunct marketing communications agency "Markinointi Viherjuuri (nowadays known as "Evia Oyj".)
Like this logo, the ident for the new logo begins with a white circle which sticks itself out and lays itself on the background as other circles begins to form in eight colors such as it is colored light blue, light green, dark green, jungle green, violet, pink, purple and mauve purple. With it, the same circle flashes again, and zooms into the screen, as well as the circle then "rotates" and reveals the face of a simplistic owl as the "MTV" wordmark (in a typeface called Impact) (and later written as MTV in a typeface called VAG Rounded)) appears below at the bottom of the logo, then the owl winks its right eye.
Its has effects being the circles appearing and the owl being revealed from one of the circles. It is a primitive animation, relatively new concept for the time, but its cheesy factor contains a choppy zooming effect and bleak color palette for its circles. It may have worked in the 1970s, but it is gladly updated with the second variant in the early 1980s. The music for the ident to this logo is a soft synth theme with an uprising sounder as the circle zooms in, along with two acoustic notes, and the availability for this ident is also extinct on TV, except each one of the three variants were used for both opening and closing idents for their programming blocks. It reminds that the scare factor is none to minimal, that some may not like logos with zooming shapes and synth music, but this should be pretty comfortable to watch. It has become quite fondly remembered television ident by many in Finland, who have seen it from mid-1970s to late 1980s.
1983—1992[]
Alternate logo (1985-1990)
The blue owl was slightly modified in 1983, and the wordmark was changed.
In 1983, the existing color circle idents were simply re-edited. At the same time, MTV introduced a new logo that shows the 1975 logo getting recolored from turquoise to dark blue by having the "MTV" wordmark changing its typeface to Frankfurter and making the logo become a bit redesigned. Also, a new look was introduced with an updated variant of the 1975 ident that has been used with significant changes. The circle pattern has changed with the 42 circles instead of 48, and all circles also have detailed shading on them and they are colored green, purple, crayola red, brown, orange and light blue. The dark blue owl has also shading, that disappears around it before it winks the right eye, with the "MTV" wormdark is also now more softer and larger compared to previous one. By around 1987, the brighter and fuzzier version of the 1983–1988 ident could be spotted, and it is closely the same, except the colors are much brighter, including the light blue owl itself with its light yellow beak.
Its cheesy factor was considered for a fuzzier version of this ident that has obviously worn-out film transfer. From 1984 and 1985, the availability is that there have been occasions when the original 1975–1983 ident was being used instead of the updated 1983–1988 variant. Each of the three variants can be found in numerous preserved Betamax and VHS recordings from the 1980s.
1986–1990[]
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Frankfurter (MTV)
Frankfurter Highlight (Kanava)
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A different logo was used for some idents in 1986–1990 that read MTV Kanava (MTV Channel).
From 1986 to 1990, MTV started using an alternate version of its 1983 logo that shows the owl symbol being removed by leaving it only with the "MTV" wordmark, and that alternate logo is only appearing in idents and promos until 1990.
With this alternate logo, the ident for the alternate logo began with a reversed version of the 1983 ident showing the 1983 logo on a white background. Then, the white background disappears and fades to a night background as the black "MTV" wordmark, with the stars begins to sparkle by making the owl symbol become gradient. After that, the owl symbol zooms out and disappears into a bright star, as well as the three letters M, T, and V from the 1983 logo come out of the bright star and zooms in with their blue color and gradient effects until a bright flash evacuates the sky and makes the "MTV" wordmark shine clean.
At the end of the ident, a blue laser appears and draws a rectircle at the bottom of the "MTV" wordmark. Then, another laser flies to the right and makes the word "Kanava" appear inside the rectircle. After that, the logo then shines again.
1988–1989[]
1990–1992[]
1993–2001[]
1993–1995[]
The company logo was designed by John Kennedy McCallum of McCallum Kennedy D'Autria Ltd in 1993.
In 1994, the 1993 logo was slightly modified and was put inside a red rectangle. It was used in tandem with the classic version of the 1993 logo until 1996.
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John Kennedy (from McCallum Kennedy D'Autria Ltd)
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1995–2001[]
In 1995, the company logo as well as channel logo was modified even further, this time being designed by Pekka Hamberg of Brand Seller DDB. Since 1996 up to 2001, it became the primary logo for the main commercial television station.
2001–2013[]
2001–2005[]
2005–2013[]
MTV Media[]
2006–2013[]
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SVG NEEDED
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Following the acquisition of the company by Bonnier and Proventus in 2005, MTV Media became the concept used to internalize all regular, premium channels and radio channels into one entity.[1] The company received its own logo in 2006 and the previous 2005–2013 channel logo for MTV3 became the secondary logo for the company.
MTV Oy (second era)[]
2013–present[]
2013–2022[]
MTV Media underwent a major corporate rebranding in 2013 and renamed itself to MTV Oy. The rebrand was commissioned by London-based creative agency DixonBaxi. The rebrand was announced in May 2013; the new corporate logo was unveiled in August, and the channel logos in October.
The rebrand was implemented on 3 November 2013 at 7pm on all of MTV’s TV channels, which introduced new logos and graphics packages. The new corporate font is FS Emeric, which is used by all channels and properties.
Logo with slogan Elämyksiä varten (For experiences), 2013–2016.
The current incarnation of the owl symbol (2016–2022).
Logo used for the Koko ilta kotimaista (All evening domestic) campaign (2016).
Initially, in 2013, the flagship channel MTV3 dropped the historic owl symbol and introduced a new circular logo. However, in October 2016, the owl symbol was brought back in principle, as part of the channel’s Koko ilta kotimaista (Homeland All Evening) campaign where locally-produced shows were shown in the evenings. The logo animation now includes the owl symbol that segues into the MTV(3) logo.
In August 2019, MTV3 removed the circle altogether, though it remains for the corporate logo. MTV Uutiset, the broadcaster’s news division, had already removed the circle during a minor rebrand in December 2018.
2022–present[]
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December 1, 2022
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.svg "MTV Oy (1975 Alt).svg (4 KB)")
.svg "MTV Pöllö (2016).svg (3 KB)")
