MTV Oy (abbr. of Osakeyhtiö, ‘Ltd.’) is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company.
Oy Mainos–TV–Reklam Ab
Following the acquisition of the company by Bonnier and Proventus in 2005, MTV Media became the concept used to internalize all regular, premium channels and radio channels into one entity. The company received its own logo in 2006 and the previous 2005–2013 channel logo for MTV3 became the secondary logo for the company.
MTV Media underwent a major corporate rebranding in 2013 and renamed itself to MTV Oy. The rebrand was commissioned by London-based creative agency DixonBaxi. The rebrand was announced in May 2013; the new corporate logo was unveiled in August, and the channel logos in October.
- MTV Media rebrand announcement and logo unveil (English)
- MTV News article (Finnish)
- DixonBaxi press release
- Design Week
The rebrand was implemented on 3 November 2013 at 7pm on all of MTV’s TV channels, which introduced new logos and graphics packages. The new corporate font is FS Emeric, which is used by all channels and properties.
- Rebrand promos (1, 2 and 3)
- Rebranding video of MTV3
- The Branding Source:
- Brand New:
Initially, in 2013, the flagship channel MTV3 dropped the historic owl symbol and introduced a new circular logo. However, in October 2016, the owl symbol was brought back in principle, as part of the channel’s Koko ilta kotimaista (Homeland All Evening) campaign where locally-produced shows were shown in the evenings. The logo animation now includes the owl symbol that segues into the MTV(3) logo.
In August 2019, MTV3 removed the circle altogether, though it remains for the corporate logo. MTV Uutiset, the broadcaster’s news division, had already removed the circle during a minor rebrand in December 2018.
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