FANDOM


MTV Oy (abbr. of Osakeyhtiö, ‘Ltd.’) is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company.

Its main competitors are Nelonen Media and Discovery Networks Finland, along with Yleisradio, the public broadcaster of Finland.


Contents

MTV logo 1957–1975 MTV3 logo 1975–1992.svg MTV Logo (1983-1992) MTV3 logo 1993 MTV3 logo 1995
1957–1975 1975–1983 1983–1992 1993–1994 1994–1995
 
MTV3 1996-2001 MTV3 logo 2001 MTV3 logo 2006 MTV Media MTV Finland
1995–2001 2001–2005 2005–2013 2006–2013 2013–present


Oy Mainos–TV–Reklam Ab

1957–1975

MTV logo 1957–1975

MTV Oy

1975–1983

MTV3 logo 1975–1992.svg

1983–1992

MTV Logo (1983-1992)

1993–1995

1995–2001

MTV3 1996-2001

2001–2005

MTV3 logo 2001

2005–2013

MTV3 logo 2006

MTV Media

2006–2013

MTV Media

Following the acquisition of the company by Bonnier and Proventus in 2005, MTV Media became the concept used to internalize all regular, premium channels and radio channels into one entity.[1] The company received its own logo in 2006 and the previous 2005–2013 channel logo for MTV3 became the secondary logo for the company.

MTV Oy

2013–present

MTV Finland

MTV Media underwent a major corporate rebranding in 2013 and renamed itself to MTV Oy. The rebrand was commissioned by London-based creative agency DixonBaxi. The rebrand was announced in May 2013; the new corporate logo was unveiled in August, and the channel logos in October.

The rebrand was implemented on 3 November 2013 at 7pm on all of MTV’s TV channels, which introduced new logos and graphics packages. The new corporate font is FS Emeric, which is used by all channels and properties.

Initially, in 2013, the flagship channel MTV3 dropped the historic owl symbol and introduced a new circular logo. However, in October 2016, the owl symbol was brought back in principle, as part of the channel’s Koko ilta kotimaista (Homeland All Evening) campaign where locally-produced shows were shown in the evenings. The logo animation now includes the owl symbol that segues into the MTV(3) logo.

In August 2019, MTV3 removed the circle altogether, though it remains for the corporate logo. MTV Uutiset, the broadcaster’s news division, had already removed the circle during a minor rebrand in December 2018.


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