The T-Mobile logo was replaced by the •T•• logo used by other European mobile network operators of Deutsche Telekom. However, the name was retained due to the Telekom brand name associated with A1 Telekom Austria Group.
On August 1, 2018, T-Mobile Austria acquired UPC Austria from Liberty Global. After announcing that the combined entity would bear a single brand, the T-Mobile and UPC brands were replaced by the Magenta Telekom brand on 7 May 2019. This is only Deutsche Telekom’s second majority-owned consumer brand other than Telekom and T-Mobile to be used, the first being Cosmote in Greece.
- T-Mobile Newsroom Austria - Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future (2018)
- Broadband TV News - T-Mobile Austria and UPC Austria become Magenta Telekom (2019)
Telekom Deutschland | Electronic Beats | Hrvatski Telekom (Crnogorski Telekom (76.53%) | HT Mostar (39.1%)) | Magyar Telekom | Makedonski Telekom | OTE (40%) | Slovak Telekom | BT (12%) | Magenta Telekom