When the Magnum was first introduced, the logo consisted of an all-caps sans-serif typeface with the first and the last M bigger than the other letters. This is the logo that all the other ones until 2014 were based on.
The logo was altered slightly in 2003, with the logo becoming three dimensional and less sharp.
Magnum received an overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, thinner than before. The two 'M's are now specular. At the same time, the Magnum "seal" was introduced, with a stamped 'M' on the side of every ice cream.
With the celebration of their 25th anniversary, Magnum changed its logo. The new logo is based on a golden letter 'M', placed in the centre of a brown circle, with the word Magnum smaller, under the M. The previous logo was still used in Indonesia and other countries along with this logo.
Current: Hindustan Unilever (India) | Unilever Indonesia | Unilever Philippines ( Other) | Unilever Food Solutions | Unilever Fima | Pepsi Lipton 1
Former: Van den Bergh Foods | Lever Fabergé
Foods & Refreshment
Global brands: Hellmann's ( Best Foods) | Knorr ( Continental | Royco) | Lipton ( Ice Tea | Brisk) 1 | Tazo
Local brands: Alsa | Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Bovril | Brooke Bond | Brown & Polson | Bru | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze ( Nature Delivered Inc.) | Grom | Hertog | Jawara | Joko | Kissan | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Lyons Tea | Maille | Maizena | Malloa | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | PG Tips | Pfanni | Pot Noodle | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | The Vegetarian Butcher | Telma | Tortex | Turun Sinappi | Unox | Weis | Winborgs | Zwan
Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Bresler (Chile) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States) | HB (Irish Republic, Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's (India) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Fruttare | Grom | Golden Gaytime | Klondike | Magnum | Paddle Pop ( Max) | Popsicle | Solero | Talenti | Vienetta | Weis | Sealtest
Beauty & Personal Care
Global brands: Axe ( Lynx) | Citra | Clear ( Ultrex) | Close Up | Dove ( Men+Care) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's ( Men) | Rexona ( Degree | Sure | Shield) | Sunsilk ( Elidor | Hazeline | Seda | Sedal) | TIGI ( Bed Head) | Timotei | TRESemmé | Vaseline ( Vasenol)
Local brands: Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Block & White | Brut | Breeze (India) | Brisk | Brylcreem | Camay | Caress | Clinic Plus | Coco Varela | Creamsilk | Dawn | Dermalogica | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 18 | Eskinol | Fair & Lovely | FDS | Folicure | Fortident | Gabi | Glysolid | Good Morning | Hamam | Impulse | Indulekha | Ioma | Kalina | Korea Glow | Lakmé | Lever 2000 | Lever Ayush | Le Sancy | Liril | Living Proof | Love & Care | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Organics | Preventive | Pears | Proderm | Pure Derm | Pureline Hijab Fresh | Q-Tips | Radox | Regenerate | Savital | Savilé | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | Williams Expert | White Beauty | Zendium | Zest | Zhonghua | Zwitsal ( Fissan)
Smile dental care brands: AIM (Greece) | Mentadent (Italy) | Pepsodent ( India | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal
Global brands: Blueair | Cif ( Jif | Viss | Handy Andy) | Comfort ( Molto) | Domestos ( Domex | Glorix | Vim | Promax) | Omo ( Biotex | Breeze | Fab | Persil | Rinso (Indonesia) | Skip | Surf Excel | Via) | Sunlight | Surf ( Sunil | Drive | Dero)
Local brands: 3D Multiusos | Aromatel | Ala | Andy | Bio Luvil | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Flóraszept | Fofo | Lavo Matic | Love Home and Planet | Lysoform | Minerva | Neutral | Nevex | PureIt | Quix | Rin ( Brilhante | Radiante | Viso) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wheel | Wipol
AdeS/ AdeZ | All | Ambrosia | A&W (Canada) | Bertolli | Blå Band | Bifi | Birds Eye (UK & Ireland) | Calvin Klein | Elizabeth Arden (fragrances) | Findus (Italy) | Gorton's of Gloucester | Iglo | John West | Liebig | Mazola | Mrs. Butterworth's | Oxo | Ragú | Skippy | Slim-Fast | Snuggle | Spreads business 2 | Wisk | Wish-Bone
1Teabags brand wholly-owned by Unilever. Ready-to-drink brand handled by a joint venture with PepsiCo.
2Now owned by Upfield ( KKR).