When the Magnum was first introduced, the logo consisted of an all-caps sans-serif typeface with the first and the last M bigger than the other letters. This is the logo that all the other ones until 2014 were based on.
The logo was altered slightly in 2003, with the logo becoming three dimensional and less sharp.
Magnum received an overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, thinner than before. The two 'M's are now specular. At the same time, the Magnum "seal" was introduced, with a stamped 'M' on the side of every ice cream.
With the celebration of their 25th anniversary, Magnum changed its logo. The new logo is based on a golden letter 'M', placed in the center of a brown circle, with the word Magnum smaller, under the M.
Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | Elida Beauty | ekaterra
Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | PG Tips | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan
Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's1 (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand, China, Singapore) | Wall's (Pakistan)
Beauty & Personal Care
Local brands: A Hundred Recipes of Beauty | Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & White | Brut | International Breeze1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Creamsilk | Citra | Dawn | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liril1 | Living Proof | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Nubian Heritage | Nyakio | Organics | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Seventh Generation | Shea Moisture | Silky Hands | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | VWash1 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan)
Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş
1Brands exclusively used by Hindustan Unilever in India.