When the Magnum was first introduced, the logo consisted of an all-caps sans-serif typeface with the first and the last M bigger than the other letters. This is the logo that all the other ones until 2014 were based on.
The logo was altered slightly in 2003, with the logo becoming three dimensional and less sharp.
Magnum received an overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, thinner than before. The two 'M's are now specular. At the same time, the Magnum "seal" was introduced, with a stamped 'M' on the side of every ice cream.
With the celebration of their 25th anniversary, Magnum changed its logo. The new logo is based on a golden letter 'M', placed in the centre of a brown circle, with the word Magnum smaller, under the M. The previous logo was still used in Indonesia and other countries along with this logo.
Current: Hindustan Unilever (India) | Unilever Indonesia | Unilever Philippines ( Other) | Unilever Food Solutions | Unilever Fima | Pepsi Lipton 1
Former: Van den Bergh Foods | Lever Fabergé
Foods and Refreshment
Global brands: Hellmann's ( Best Foods) | Knorr ( Continental | Royco) | Lipton ( Ice Tea | Brisk) 1 | Tazo
Local brands: Alsa | Amora | Arisco | Bango | Bovril | Brooke Bond | Brown & Polson | Buavita | Bushells | Calvé | Choysa | Colman's | Conimex | Fruco | Jawara | Lady's Choice | Lyons Tea | Maille | Marmite | Maizena | Mondamin | Graze ( Nature Delivered Inc.) | O'hoj | PG Tips | Pot Noodle | Pure Leaf | Rafhan | Saga | SariWangi | Sir Keningston's | Slotts | Unox | Winborgs | Zwan
Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Good Humor (USA) | Langnese (Germany) | Miko (France) | Frigo (Spain) | Ola (Netherlands, Belgium) | Olá (Portugal) | HB (Ireland, Northern Ireland) | Ingman (Finland) | GB Glace (Sweden) | Frisko (Denmark) | Eskimo (Austria) | Lusso (Switzerland) | Inmarko (Russia) | Bresler (Chile) | Holanda (Mexico) | Kibon (Brazil, Argentina, Falkland Islands) | La Fuente (Colombia) | Pingüino (Ecuador) | Tio Rico (Venezuela) | Streets (Australia, New Zealand) | Strauss (Israel) | Kwality Wall's (India) | Selecta (Philippines) | Wall's (Great Britain, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Paddle Pop ( Max) | Popsicle | Solero | Talenti | Vienetta | Weis
Beauty and Personal Care
Global brands: Axe ( Lynx) | Badedas | Citra | Clear ( Ultrex) | Close-Up | Dove ( Men+Care) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's ( Men) | Radox | Rexona ( Degree | Sure) | Simple | St. Ives | Sunsilk ( Elidor | Seda | Sedal) | TIGI ( Bed Head) | Timotei | Toni & Guy | TRESemmé | Vaseline ( Vasenol)
Local brands: Hamam | Breeze (India) | Liril | Master (Philippines) | Hazeline | Regenerate | Suave | Baba | Cream Silk | Living Proof | Nexxus | Coco Varela | Fortident | Dollar Shave Club | Duschdas | Bioexpert | Block & White | Dermalogica | Eskinol (Philippines) | Zendium | Camay | Zest | Zhong Hua | Organics | Zwitsal | Proderm | Gabi | Savital | Savilé | Glysolid | Lever 2000 | Ego | Lever Ayush | Le Sancy | Impulse | Williams Expert | Caress | Preventive | Fair & Lovely | Elle 18 | Neutral | Clinic Plus | Aviance | Andrélon | Pears | Lakmé | VO5 | Pureline Hijab Fresh | Korea Glow | Nameera | Q-Tips | Alberto Balsam
Smile dental care brands: AIM | Mentadent | Pepsodent | P/S | Signal
Global brands: Domestos | OMO | Surf | Cif/ Jif | Sunlight
Local brands: Persil (UK and Ireland) | Via | Comfort | Sun | Surf Excel | Rinso | Super Pell | Robijn | Breeze | Vivere | Cajoline | Seventh Generation | Rin | Coccolino | Neutral | Fab | Ala | Aromatel | Svelto | Sunil | Fofo | Molto | Viso | Bio-Tex | Bio Luvil | Skip | Flóraszept | Savo | Lavo Matic | Dero | Blueair | PureIt | Love Home and Planet | Vixal | 3D Multiusos
Wish-Bone | Ragú | AdeS/ AdeZ | Bertolli | Skippy | Mazola | Spreads business 2 | Iglo | Bird's Eye | Findus (Italy) | Wisk | Snuggle | All | Mrs. Butterworth's | Slim-Fast | Oxo | Blå Band | A&W (Canada) | Elizabeth Arden | Bifi | Calvin Klein (fragrances) | Gorton's of Gloucester | Liebig | Ambrosia
1Teabags brand wholly-owned by Unilever. Ready-to-drink brand handled by a joint venture with PepsiCo.
2Now owned by Upfield ( KKR).