Logopedia
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Logopedia
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Contents

1989–2003 2003–2006 2006–2014 2014–2021 2021–present
1989–2003 2003–2006 2006–2014 2014–2021 2021–present

1989–2003

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When the Magnum was first introduced, the logo consisted of an all-caps sans-serif typeface with the first and the last M bigger than the other letters. This is the logo that all the other ones until 2014 were based on.

2003–2006

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The logo was altered slightly in 2003, with the logo becoming three dimensional and less sharp.

2006–2014

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Magnum received an overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, thinner than before. The two 'M's are now specular. At the same time, the Magnum "seal" was introduced, with a stamped 'M' on the side of every ice cream.

2014–2021

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With the celebration of their 25th anniversary, Magnum changed its logo. The new logo is based on a golden letter 'M', placed in the center of a brown circle, with the word Magnum smaller, under the M.

2021–present

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