1989–2006 1989–2003 When the Magnum was first introduced, the logo consisted of an all-caps sans-serif typeface with the first and the last M bigger than the other letters. This is the logo that all the other ones until 2014 were based on.
2003–2006 The logo was altered slightly in 2003, with the logo becoming three dimensional and less sharp.
2006–present Magnum received an overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, thinner than before. The two 'M's are now specular. At the same time, the Magnum "seal" was introduced, with a stamped 'M' on the side of every ice cream.[1]
2014–present With the celebration of their 25th anniversary, Magnum changed its logo. The new logo is based on a golden letter 'M', placed in the center of a brown circle, with the word Magnum smaller, under the M. This logo is used in tandem with the 2006 logo.
Subsidiaries Current: Hindustan Unilever 1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines (Other ) | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton 3 Former: Van den Bergh Foods | Lever Fabergé | Elida Gibbs | Lever Brothers | Bestfoods | Alberto Culver | DiverseyLever
Foods & Refreshment Global brands: Hellmann's (Best Foods ) | Horlicks 2 | Knorr (Continental | Royco ) | Lipton (Ice Tea | Brisk )3 | Tazo
Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost 1, 2 | Bovril | Brooke Bond 1 | Brown & Polson | Bru 1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Colman's | Conimex | Cup-a-Soup | Darco | Elmlea | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze (Nature Delivered Inc. ) | Grom | Hertog | Jawara | Jif | Joko | Kissan 1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Lyons Tea | Maille | Maizena | Malloa | Maltova 2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | PG Tips | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice ) | Prep Co | Pukka Herbs | Pure Leaf | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Saga | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | T2 Tea | Tazo | Té Club | The Vegetarian Butcher | Telma | Tortex | Turun Sinappi | Unox | Viva 2 | Weis | Winborgs | Zwan
Heartbrand Ice Creams :Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Bresler (Chile) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's 1 (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Culture Republick | Fruttare | Grom | Golden Gaytime | Klondike | Magnum | Nice By Nature | Paddle Pop (Max ) | Popsicle | Solero | Swedish Glace | Talenti | Viennetta | Weis | Sealtest | Seru!
Beauty & Personal Care Global brands: Axe (Lynx ) | Clear (Ultrex | Pure Derm 1 ) | Closeup | Dove (Men+Care ) | Lifebuoy | Love Beauty and Planet | Lux | Monsavon | Murad | Pond's (Men ) | Rexona (Degree | Sure | Shield ) | Sunsilk (Elidor | Seda | Sedal ) | TIGI (Bed Head ) | Timotei | TRESemmé | Vaseline (Vasenol )
Local brands: Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Block & White | Brut | International Breeze 1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus 1 | Coco Varela | Creamsilk | Citra | Dawn | Dermalogica | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 18 1 | Eskinol | Fair & Lovely | FDS | Folicure | Gabi | Glysolid | Good Morning | Hamam 1 | Hazeline | Impulse | Indulekha 1 | Ioma | Kalina | Korea Glow | Lakmé 1 | Lever 2000 | Lever Ayush 1 | Le Sancy | Liril 1 | Living Proof | Love & Care | Master | Matey | Mist | Mod's Hair | Nameera | Neutral | Noxzema | Nexxus | Organics | Preventive | Pears | Proderm | Pureline Hijab Fresh | Q-Tips | Radox | Regenerate | Savital | Savilé | Simple | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan )
Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India 1 | Finland ) | P/S (Vietnam) | Prodent (Netherlands) | Signal
Home Care Global brands: Blueair | Cif (Jif | Viss | Handy Andy ) | Comfort (Molto ) | Domestos (Domex | Glorix | Vim | Promax ) | Omo (Ala (Argentina) | Biotex | Breeze (Malaysia, Singapore and the Philippines | Thailand ) | Fab | Persil | Rinso (Indonesia) | Skip | Surf Excel | Via ) | Sunlight | Surf (Ala (Chile) | Omo (France) | Puro | Sunil | Drive | Dero )
Local brands: 3D Multiusos | Active Wheel 1 | Aromatel | Ala | Andy | Bio Luvil | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Flóraszept | Fofo | Lavo Matic | Love Home and Planet | Lysoform | Minerva | Neutral | Nevex | Persil (France) | Pureit 1 | Quix | Rin 1 (Brilhante | Radiante | Viso | Omo (Thailand) ) | Rinso | Robijn | Savo | Seventh Generation | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol
Former/defunct brands AdeS /AdeZ | All | Ambrosia | A&W (Canada) | Bertolli | Blå Band | Batchelors | Bifi | Birds Eye (UK & Ireland) | Calvin Klein (fragrances) | Elizabeth Arden | Findus (Italy) | Gorton's of Gloucester | Iglo | John West | Liebig | Mazola | Mrs. Butterworth's | Oxo | Ragú | Skippy | SlimFast | Snuggle | Spreads business 4 | Wisk | Wish-Bone | Wall's (meat) | Peperami | Heisse Tasse | Lesieur | Clearblue | Milkana | Boursin | Nordsee | Clemente Jacques | Mattesons | La Roche aux Fées | Atkinsons | Alsa | Banania | Benco | Luzil | Sunil (Germany) | Jacky | Mer | Elite | Superwheel | Superbusa | Denim | Jolly | Lawry's Foods | Adolph's | Thermasilk | Salon Selectives | Bresso | Bon Vivant | Masterline | Meister-Marken | Sanogyl | Karl Lagerfield
Notes
1 Brands exclusively used by Hindustan Unilever in India.2 Health drinks business acquired from GlaxoSmithKline .3 Teabags business wholly-owned by Unilever, the ready-to-drink business is handled by a joint venture with PepsiCo .4 Now owned by Upfield (Kohlberg Kravis Roberts ).
