Not to be confused with the chocolate bar of the same name now called Snickers.
1973–1981
The Marathon bar was launched in August 1973, however, it was discontinued in 1981 due to low sales. It consisted of an 8 inch length of braided caramel coated with milk chocolate, similiar to Cadbury Curly Wurly.
Predecessors: Wrigley Company Mars Wrigley Confectionery: Gum and candy brands: 5 Gum | Airwaves | Alert | Altoids | Big League Chew | Big Red | Doublemint | Eclipse (gum) | Excel | Extra (International | US) | Freedent | Hubba Bubba | Juicy Fruit | Life Savers | Lockets | Orbit | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint Mars Food: Mars Petcare: Services: Anicura | Banfield Pet Hospital | VCA Animal Hospitals Mars Edge: Other assets: Notes |