Around 1954, Marlboro made some experimental packaging that would serve as basis for its final design. The one shown here was nicknamed as the designer's “logical pack” which shows a cigarette between the "l" and "b" of the wordmark. Another difference with the current design is that the "M" is in lower case instead of capital. There was another version which shows Phil Morris' crest instead of the cigarette.
Along with this update, their long-standing cowboy mascot "The Marlboro Man" was introduced, and would represent the company until 1999, when laws concerning tobacco advertising were strengthened.
1955–1961 (ads), 1955–present (cartons)[]
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Version on carton edges
This logo is still used on some cartons.
1959–present[]
Wordmark
Marlboro 100's variant, with taller M and steeper angle
Wordmark used on Marlboro 100's
In 1959, the crest was colored from fully gray to gold with the center colored red. In addition, the font was slightly modified.
Starting in 1964, Marlboro advertisements began using Contact for most copy. Because of this usage, a new "Marlboro" wordmark set in the same typeface (with slight alterations and tighter spacing) began to be used independently on promotional items. By 1973 the red peak logo began seeing similar usage detached from the packaging, and in 1977 the two were combined. This logo was used by some Formula One constructors such as McLaren, Alfa Romeo and Scuderia Ferrari, before the tobacco ban in sports.
