Maroc Telecom, abbreviated as IAM (from the Arabic acronym, Itissalat al-Maghrib), is the largest and oldest telecommunications company in Morocco. It is majority-owned by the Emirati telecom company Etisalat, which owns a 53% stake (acquired from Vivendi in May 2014). The Moroccan government holds a 30% stake in the company. Maroc Telecom’s domestic competitors are Orange and inwi.
IAM owns a stake in a number of subsidiaries throughout Francophone Africa, many of which use the Moov brand. These are owned by a subsidiary called Atlantique Telecom, which was wholly owned by Etisalat before IAM acquired it in 2015.
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