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1977–1998	1998–2007	2007–2019	2019–present

Mars Canada Ltd is the Canadian division of Mars, Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services.

Effem[]

1974–1997[]

LOGO MISSING

Mars Canada started as a branch of Uncle Ben's, Inc. in 1940, with its first Canadian office opening in Montréal in 1967, later moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian limited liability company, Effem Foods Ltd.

1977–1989[]

BETTER LOGO NEEDED

1989–2007[]

Effem Foods 1989

SVG NEEDED

In 1998, the company was legally renamed to Effem Inc., but the logo remained unchanged.

Mars Canada[]

2007–2019[]

Mars Canada 2007

2019–present[]

Mars Canada (2019)

External links[]

Official website

V • T • E

Mars, Incorporated

Predecessors: The Wrigley Company

Mars Snacking:
Chocolate & confectionery: 3 Musketeers | A. Korkunov | American Heritage | Amicelli | Balisto | Bounty (Minis) | Celebrations | Dove | Ethel M | Fling | Galaxy (Counters | Minstrels | Ripple) | Hotel Chocolat | Kind | Kudos | Leah Bar | M&M's (Sweden | Caramel | Peanut) | Maltesers (Buttons | Teasers | Truffles) | Mars | Milky Way (Europe | Asia & Australasia) | Munch | Nature's Bakery | Revels | Snickers (UK & Ireland | Creamy | Crisp | Crisper | Peanut Butter) | Tracker | Treets | Tru Fru | Twix (international | Europe & Australia) | Turin
Subsidiaries: Mars Wrigley Confectionery

Gum & candy: 5 Gum | Airwaves | Alert | Altoids | Big Red | Doublemint | Eclipse | Excel | Extra (International | US) | Freedent | Hubba Bubba (Bubble Tape) | Juicy Fruit | Life Savers | Lockets | Orbit (Orbit For Kids) | Ouch! | Skittles (Chewies | Dips | Giants) | Starburst (US | UK & Ireland) | Sugus | Surpass | Winterfresh | Wrigley's Spearmint

V • T • E

Part of Mars, Incorporated

Predecessor: Kellogg Company

Snack brands:
Austin | Cheez-It | Club Crackers | Carr's¹ | Fruit Winders | K-Time | Grahams | LCMs | Nutri-Grain | Parati | Pop-Tarts | Pringles (Rice Fusion | Sizzl'n | Tortilla Chips | Pringoooals) | Pure Organic | Rice Krispies Treats (Squares) | RXBar | Special K | SuniBrite | Sunshine Biscuits | Town House | Toasteds | Vogel's | Zesta

Cereal and noodle brands:²
All-Bran | Apple Jacks | Be Natural | Bran Flakes | Coco Pops (Chocos | Choco Krispies | Choco Krispis | Loops | Mega Pops) | Corn Flakes | Country Store | Crispix | Crunchy Nut | Extra | Froot Loops | Frosties (Sucrilhos | Zucaritas) | Fruit 'n Fibre | Honey Bsss (Pops | Loops) | Just Right | Kellogg's (Instant Noodles) | Komplete | Krave | Miel Pops (Bio | Loops) | Müeslix | Oaties | Cracklin' Oat Bran | Raisin Wheats | Rice Krispies (Rice Bubbles) | Smacks | Special K (Protein) | Start | Strawberry Pops | Sultana Bran | Sustain | Trésor | Wheats | Zimmys

North American frozen food brands:
Eggo | MorningStar Farms (Incogmeato) | Gardenburger

Former/defunct assets:
Hydrox | Chips Deluxe | Common Sense | Famous Amos | Honey Pops (Hartjes/Coeur | Loops | Pillows) | Keebler | Little Brownie Bakers | Mini Max | Miel Pops Coeur (Corazón/Coração) | Mother's Cookies | Plant Co. | Ricicles | Murray | Kellogg's Russia | Worthington | Yogos | Yogos Rollers

¹Under license from Pladis
²Owned by WK Kellogg Co. in North America

Mars Food & Nutrition:
Abu Siouf | Ben's Original | CocoaVia | Combos | Dolmio | Ebly | Foodspring | Gomo | Kan Tong | Kevin's Natural Foods | MasterFoods | Mirácoli | Pamesello | Promite | Royco | Seeds of Change | Suzi Wan | Tasty Bite

Mars Petcare:
Pet foods and supplies: Acana | ADVANCE | Aquarian | Buckeye Nutrition | Catsan | Cesar | Chappie | Crave | Dreamies | Eukanuba | Exelpet | Greenies | Iams | James | James Wellbeloved | Kitekat (Europe | Russia) | Medi-Cal | Misfits | My Dog | Natura (Pet Food) | Nutro | Pedigree (North and South America) | Pharmaceuticals | Pill Pockets | Royal Canin | Schmackos | Seramis | Sheba | Spillers | Teasers | Techni-Cal | Temptations (international) | Trill | Wellbeloved | Whiskas | Winergy | Wisdom Panel MX Mixed Breed DNA Test

Mars Veterinary Health: Anicura | Banfield Pet Hospital | BluePearl Pet Hospital | Linnaeus | Mount Pleasant | VCA Animal Hospitals | VES Hospital Singapore | VSH Hong Kong

Other services: PrettyLitter | Waltham Petcare Science Institute | Whistle

Other assets:
Mars Edge | Mars Canada | Mars Global Food Safety Center | M&M's World | My M&M's

Former/defunct brands:
AquaDrops | Banjo Candy Bar | Big League Chew | Bliss Candy Bar | Bisc & | Cookies & | Corn Quistos | Flavia | Pacers | PB Max | Ráris | Royals | Spangles | Summit | Topic

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