Matahari Department Store (simply known as Matahari) was founded in 1958 by Hari Darmawan (1940–2018) as a small children clothing store in Pasar Baru, Jakarta. Later in 1972, it was transformed into a first modern department store chain in Indonesia.
The symbol was retained until 2011. However, the formerly-related Taman Wisata Matahari theme park in Bogor continued using the symbol until 2019, when the park was renamed to TWM Park.
2000–2003[]
Designer:
Unknown
Typography:
Helvetica
Launched:
Unknown
2003–2011[]
Designer:
Unknown
Typography:
Helvetica
Launched:
May 2003
2004–2011 (secondary)[]
Designer:
Unknown
Typography:
Helvetica
Launched:
Unknown
2008–2022[]
Designer:
Unknown
Typography:
Frutiger (modified)
Launched:
19 September 2008
On 19 September 2008, Matahari unveiled a new identity at the opening of a new store concept at Supermal Karawaci, Tangerang. The old logo was retained for concurrent use in marketing and older store outlets until 2011.
2022–present[]
Designer:
Unknown
Typography:
Poppins (modified)
Launched:
8 October 2022
On 8 October 2022, Matahari launches a refreshed logo and identity at Mal Taman Anggrek, Jakarta. It is a part of the brand rejuvenation in order to compete with fast fashion retailers such as H&M and Uniqlo.
The logo was previously registered on 27 May 2022 and was shown in the new outlets such as TangCity Mall, Tangerang and Living Plaza Hertasning Gowa, Makassar. The logo began to rolled out to all outlets across Indonesia starting in October 2022.
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