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Matahari Department Store is one of the oldest modern department store chains in Indonesia. It was founded in 1958 by Hari Darmawan (1940–2018). Today, the chain is owned by Lippo Group.
The first Matahari Department Store logo was a green and red curves with 'Matahari' wordmark in a black bold Helvetica.
The symbol later would be retained until 2011, but the previous incarnation still can be seen in Taman Wisata Matahari, Bogor, Indonesia (until 2019 when it was rebranded to TWM Park).
In 2000, the blue container was added to the logo and the wordmark had being loosened up.
In 2004, the background becomes lighter and the background shape also changed a bit, as well as the addition of the red curved line.
One year later, a variant without a blue container was revealed in the following advertisements. However, the initial logo was still used on store signs until 2011.
This logo launched in 2008 when Matahari replaced most locations of now-defunct Parisian midscale department stores. It was the major revamp of the Matahari logo since 2000, in which the wordmark was succeeded by the current font and the icon was altered and recolored to red.
Later, the logo began to spread nationwide, particularly in newly-opened stores, but it was used simultaneously with the older ones on its advertisements until 2011 when it officially became the logo of Matahari.
| Part of Lippo Group|
| Property & Real Estate|