This page only shows primary logo variants.
For other related logos and images, see:
Mattel, Inc. Toymakers
This logo incorporates Mattel's then-mascot Matty Mattel; the "sun" used in this logo has been used by the company's logo since.
Matty Mattel's design was simplified but the seal remained essentially the same.
In 1969, the famous "red sun" logo was introduced. Despite being redesigned in 2019, this logo is still used on certain products and still appears in most store signage.
In 2019, the "sun" was updated to have fewer points and the wordmark slightly modified.
American Girl | Barbie (Signature) | Bob the Builder | Creatable World | Hot Wheels | Little People | Matchbox | Max Steel | Masters of the Universe | Mega Bloks (Mega Construx) | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Wobbly Land | Mike the Knight | Rainbow Magic