This page only shows primary logo variants. For other related logos and images, see:
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1945–1955 | 1955–1961 | 1961–1969 | 1969–2019 | 2019–present |
Mattel Creations[]
1945–1955[]
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Mattel, Inc. Toymakers[]
1955–1961[]
This logo incorporates Mattel's then-mascot Matty Mattel; the "sun" used in this logo has been used by the company's logo since.
1961–1969[]
Matty Mattel's design was simplified but the seal remained essentially the same.
Mattel[]
1969–2019[]
In 1969, the famous "red sun" logo was introduced. Despite being redesigned in 2019, this logo is still used on certain products and still appears in most store signage.
2019–present[]
In 2019, the "sun" was updated to have fewer points and the wordmark slightly modified.
External links[]