This page only shows primary logo variants. For other related logos and images, see:
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| 1945–1952 | 1952–1955 | 1955–1961 | 1961–1969 | 1969–2019 | 2019–present |
Mattel Creations[]
1945–1952[]
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Mattel, Inc. Toymakers[]
1952–1955[]
Mattel began using a boy mascot, initially named Mac Mattel.
1955–1961[]
The "Mac" Mattel mascot was renamed Matty Mattel; the seal, or "sun" used in this logo has been used by the company's logo since.
1961–1969[]
Matty Mattel's design was simplified but the seal remained essentially the same.
Mattel[]
1969–present[]
1969–2019[]
In 1969, the seal was changed to the now-familiar red color. Despite being redesigned in 2019, this logo is still used on certain products and still appears in most store signage.
2019–present[]
In 2019, the "sun" was updated to have fewer points and the wordmark slightly modified.
External links[]
