Franchises
American Girl | Barbie (Signature) | Bob the Builder | Creatable World | Hot Wheels | Little People | Matchbox | Max Steel | Masters of the Universe | Mega Bloks (Mega Construx) | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Wobbly Land | Mike the Knight | Rainbow Magic | HIT Entertainment
Licensed
Jurassic World | Karma's World | Minecraft | Minions | Disney (Disney Princess | Frozen | Disney Villains) | Pixar (Cars) | Trolls | WWE
Games
Scrabble2 | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix | Triple Play | All Wild! | Flex!) | Pictionary | Blokus
Subsidaries
Fisher-Price | Mega Brands | Mattel Television | Mattel Films | Mattel Creations | Mattel1631
Defunct
Tyco Toys | Lyrick Studios | HIT Movies | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HIT TV | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions | Quality Family Entertainment | QFE Home Entertainment) | Radica | Bluebird Toys | Fijit Friends | F.A.M.P.S | Ideal Toy Company | Mattel Playground Productions | My Scene | Disney Fairies
1Joint venture with NetEase Games.
2Made by Hasbro in North America.
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