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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:

2023–present[]

2023–2025[]

Designer:  DixonBaxi (logo)
F37 (Max Sans typeface)
Typography:  Custom
Launched:  April 12, 2023 (reveal)
May 23, 2023 (launch)
International dates
February 27, 2024 (Latin America and Caribbean)
May 21, 2024 (Europe (except Poland))
June 11, 2024 (Poland and France)
November 19, 2024 (Asia)

On April 12, 2023, Warner Bros. Discovery CEO David Zaslav announced a new name and logo for the merged streaming service for HBO Max and Discovery+, called Max. The HBO branding was dropped from the name as Warner Bros. Discovery wanted to appeal to a larger audience and did not want people to assume that the streaming service was not meant for young audiences. The wordmark pays homage to HBO and Warner Bros., as the lowercase "a" is based on the center-dotted "O" from the premium channel's longtime logo, and the curves of the lowercase "m" and the "x" are based on the shield curves of the iconic Warner Bros. logo. The service was launched in the United States on May 23, 2023. It later launched in Latin America and Caribbean on February 27, 2024, Europe (except Poland) on May 21, 2024, Poland and France on June 11, 2024 and in Asia on November 19, 2024, replacing HBO Go.

2023–2025 (print), 2025–present (general)[]

Designer:  DixonBaxi (logo)
F37 (Max Sans typeface)
Typography:  Custom
Launched:  March 30, 2025
International dates
March 31, 2025 (Australia)
April 15, 2025 (Turkey)

On March 30, 2025, the branding switched from blue to black. Max was launched in Australia on March 31, 2025 and in Turkey on April 15, 2025, replacing BluTV.

This variant was previously used for print usage from 2023 to 2025.

Max plans to revert back to the HBO Max name in Summer 2025.

External links[]

HBO Max
Discovery+
International mergers:
Estadio TNT Sports (Latin America)
HBO Go (Asia)
BluTV (Turkey)
Max
HBO Max