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1990–2007[]

Max Factor Romania was released in 1999.

2007-2013[]

2007–2010[]

MaxFactor2007

2010–2013[]

2013–present[]

V • T • E

Coty Consumer Beauty:

Adidas¹ | Avanço | Bourjois | Bozzano | Bruno Banani | Cenoura & Bronze | CoverGirl | David Beckham Fragrances¹ | Gabriela Sabatini Perfumes¹ | Good Kind Pure | Jōvan Musk | Katy Perry Parfums¹ | Land of The Free | Manhattan | Max Factor | Mexx | Miss Sporty | Monange | Nautica¹ | Paixão | Rimmel London | Risqué | Sally Hansen | Vera Wang¹

V • T • E

Owned by KKR (60%) and Coty (40%)

Current brands:
Wella (Shockwaves | Professionals) | Biocolor | Briogeo | Clairol (Professional) | ghd | Kadus Professional/Londa Professional | Nioxin | OPI | Sassoon | Sebastian Professional (Seb Man) | System Professional | weDo Professional

Former brands:
Exquisit

Coty Prestige Brands:
Burberry¹ | Calvin Klein¹ | Chloé¹ | Davidoff Cool Water¹ | Escada¹ | Gucci¹ | Hugo Boss¹ | Jil Sander | Joop! | Kylie (Baby | Cosmetics | Skin)¹ | Lacoste¹ | Lancaster | Marc Jacobs Fragrances¹ | Miu Miu ¹ | Orveda | Philosophy | SKKN by Kim | Stella McCartney¹ | Tiffany & Co.¹

Former/defunct brands:
Alexander McQueen¹ | Bottega Veneta¹ | Balenciaga | NYC New York Color

¹ Licensed brands

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