Max Steel

1999–2013

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Green variant

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2013–2017

2017–present

V • T • E  Mattel

Toys American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket Licensed DC Universe (Batman) | Intel Play | WWE Games Scrabble | Uno | Pictionary Subsidaries Fisher-Price | Mega Brands Mattel Creations HIT Entertainment | Playground Productions Defunct Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company