Maxis Communications

This article is about a Malaysian telecommunications company. For the video game development company owned by Electronic Arts, see Maxis.

Maxis Communications Berhad is a telecommunications company in Malaysia, owned by the billionaire Ananda Krishnan. It is one of the oldest and largest telecom companies in the country, along with the Malaysian multinational Axiata Group (operating in Malaysia as Celcom) and Digi, owned by Telenor of Norway. They also compete with U Mobile, which has recently emerged as a fourth major telecom operator.

1993–2020

1993–2014

2014–2020

Maxis introduced a new brand identity in 2014 that maintains essentially the same logo, but with the squiggle on the letter i in a brighter shade of green. The squiggle and bright green colour are used throughout the new corporate identity, along with the Aaux Next font.

• Brand guidelines (online, out-of-home and social media)

2020-present

In 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Aaux Next in the corporate identity. The squiggle has been moved from the letter I and placed beside the wordmark.