FANDOM


(Created page with " <span style="font-size:13px;">Maytag Corporation was an American manufacturer of home appliances, particularly laundry washers and dryers, founded in 1893 in Newton, Iowa by ...")
 
(Adding categories)
 
(17 intermediate revisions by 6 users not shown)
Line 1: Line 1:
  +
Maytag Corporation is an American manufacturer of home appliances, particularly laundry machines such as washers and dryers. It was founded in 1893 in Newton, Iowa, by Frederick Maytag as Maytag Washing Machine Company. Today it is a brand owned by [[Whirlpool Corporation]].
   
<span style="font-size:13px;">Maytag Corporation was an American manufacturer of home appliances, particularly laundry washers and dryers, founded in 1893 in Newton, Iowa by Frederick Maytag as Maytag Washing Machine Company. Today it is a brand owned by Whirlpool Corporation.</span>
+
{{ImageTOC
  +
|Mtglogo.gif|1893-1942
  +
|Maytag war1.gif|1942-1963
  +
|Maytag Logo 1960s-2008.png|1963-2008
  +
|Maytag-2008.png|2008-2014
  +
|Maytag Logo2014-Present.png|2014-present
  +
}}
   
==Early years==
+
==1893-1942==
  +
[[File:Mtglogo.gif|center|150px]]
  +
The early, heraldic-style logo represented the corporate mission of Maytag: to save consumers labor and time.
   
This was one of the earliest logos used by the company.
+
==1942-1963==
  +
[[File:Maytag war1.gif|center|300px]]
  +
[[File:Maytag war2.jpg|center|280px]]
  +
The Maytag logo went through a few changes during the 1940s and the 1950s. It featured the word Maytag written in bold red text with cursive style writing.
   
  +
==1963-2008==
  +
[[File:Maytag Logo 1960s-2008.png|center|350px]]
  +
This is the familiar classic wavy "M" logo that was adopted by Maytag in the 1960s and was used throughout the 20th century up until May 1, 2008, when it was changed by Whirlpool Corp, who had taken over the Maytag brand two years earlier in 2006. It was designed by Chapman, Goldsmith, & Yamasaki. This logo can still be found on some products.
   
  +
==2008-2014==
  +
[[File:Maytag-2008.png|center|250px]]
  +
After Whirlpool Corporation acquired the Maytag brand in 2006, they changed the familiar wavy "M" logo to a more modern looking shield design. The words "Maytag" are enclosed in a gray armored shield to make the brand look tough and durable. This logo was used from May 1, 2008 to January 1, 2014.
   
[[File:Mtglogo.gif|thumb|147px|Early heraldic-style logo, representing the corporate mission of Maytag, to save consumers labor and time.]]
+
==2014-present==
+
[[File:Maytag Logo2014-Present.png|center|315px]]
==Postwar years==
+
On January 1, 2014, the Maytag Man was overhauled and brought back into commercials and marketing after having been pushed to the side since the acquisition of the company in 2006. Along with the new and improved Maytag Man came another new logo, which had been widened and stretched out from the previous shield logo, and also features a dark blue outline around the letters; the same color as the Maytag Man's outfit.
[[File:Logo_Maytag.png|thumb|Maytag logo from the 1960s to early 2000s]]
+
[[Category:Appliances]]
+
[[Category:Iowa]]
 [[File:Maytag_logo_2015.png|thumb|Logo adopted in 2015 by owners Whirlpool Corp. for the Maytag brand]]
+
[[Category:Whirlpool Corporation]]
This was the logo adopted by Maytag and used through most of the latter half of the 20th century.
+
[[Category:1893]]
==Present day==
 
This is the logo used by Whirlpool Corp. to sell Maytag products today.
 

Latest revision as of 23:13, February 23, 2020

Maytag Corporation is an American manufacturer of home appliances, particularly laundry machines such as washers and dryers. It was founded in 1893 in Newton, Iowa, by Frederick Maytag as Maytag Washing Machine Company. Today it is a brand owned by Whirlpool Corporation.


Contents

Mtglogo Maytag war1 Maytag Logo 1960s-2008 Maytag-2008 Maytag Logo2014-Present
1893-1942 1942-1963 1963-2008 2008-2014 2014-present

1893-1942Edit

Mtglogo

The early, heraldic-style logo represented the corporate mission of Maytag: to save consumers labor and time.

1942-1963Edit

Maytag war1
Maytag war2

The Maytag logo went through a few changes during the 1940s and the 1950s. It featured the word Maytag written in bold red text with cursive style writing.

1963-2008Edit

Maytag Logo 1960s-2008

This is the familiar classic wavy "M" logo that was adopted by Maytag in the 1960s and was used throughout the 20th century up until May 1, 2008, when it was changed by Whirlpool Corp, who had taken over the Maytag brand two years earlier in 2006. It was designed by Chapman, Goldsmith, & Yamasaki. This logo can still be found on some products.

2008-2014Edit

Maytag-2008

After Whirlpool Corporation acquired the Maytag brand in 2006, they changed the familiar wavy "M" logo to a more modern looking shield design. The words "Maytag" are enclosed in a gray armored shield to make the brand look tough and durable. This logo was used from May 1, 2008 to January 1, 2014.

2014-presentEdit

Maytag Logo2014-Present

On January 1, 2014, the Maytag Man was overhauled and brought back into commercials and marketing after having been pushed to the side since the acquisition of the company in 2006. Along with the new and improved Maytag Man came another new logo, which had been widened and stretched out from the previous shield logo, and also features a dark blue outline around the letters; the same color as the Maytag Man's outfit.

Community content is available under CC-BY-SA unless otherwise noted.