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The early, heraldic-style logo represented the corporate mission of Maytag: to save consumers labor and time.
 
The early, heraldic-style logo represented the corporate mission of Maytag: to save consumers labor and time.
   
==1942-1959==
+
==1942-1963==
 
[[File:Maytag war1.gif|center|300px]]
 
[[File:Maytag war1.gif|center|300px]]
 
[[File:Maytag war2.jpg|center|280px]]
 
[[File:Maytag war2.jpg|center|280px]]
 
The Maytag logo went through a few changes during the 1940s and the 1950s. It featured the word Maytag written in bold red text with cursive style writing.
 
The Maytag logo went through a few changes during the 1940s and the 1950s. It featured the word Maytag written in bold red text with cursive style writing.
   
==1960-2008==
+
==1963-2008==
 
[[File:Maytag Logo 1960s-2008.png|center|350px]]
 
[[File:Maytag Logo 1960s-2008.png|center|350px]]
This is the familiar classic wavy "M" logo that was adopted by Maytag in the 1960s and was used throughout the 20th century up until May 1, 2008, when it was changed by Whirlpool Corp, who had taken over the Maytag brand two years earlier in 2006.
+
This is the familiar classic wavy "M" logo that was adopted by Maytag in the 1960s and was used throughout the 20th century up until May 1, 2008, when it was changed by Whirlpool Corp, who had taken over the Maytag brand two years earlier in 2006. It was designed by Chapman, Goldsmith, & Yamasaki.
   
 
==2008-2014==
 
==2008-2014==

Latest revision as of 18:43, January 16, 2020

Maytag Corporation is an American manufacturer of home appliances, particularly laundry machines such as washers and dryers. It was founded in 1893 in Newton, Iowa, by Frederick Maytag as Maytag Washing Machine Company. Today it is a brand owned by Whirlpool Corporation.

Contents

Mtglogo Maytag war1 Maytag Logo 1960s-2008 Maytag Logo 2008-2013 Maytag Logo2014-Present
Early years 194?-195? 196?-2008 2008-2014 2014-present

1893-1942Edit

Mtglogo

The early, heraldic-style logo represented the corporate mission of Maytag: to save consumers labor and time.

1942-1963Edit

Maytag war1
Maytag war2

The Maytag logo went through a few changes during the 1940s and the 1950s. It featured the word Maytag written in bold red text with cursive style writing.

1963-2008Edit

Maytag Logo 1960s-2008

This is the familiar classic wavy "M" logo that was adopted by Maytag in the 1960s and was used throughout the 20th century up until May 1, 2008, when it was changed by Whirlpool Corp, who had taken over the Maytag brand two years earlier in 2006. It was designed by Chapman, Goldsmith, & Yamasaki.

2008-2014Edit

Maytag Logo 2008-2013

After Whirlpool Corporation acquired the Maytag brand in 2006, they changed the familiar wavy "M" logo to a more modern looking shield design. The words "Maytag" are enclosed in a gray armored shield to make the brand look tough and durable. This logo was used from May 1, 2008 to January 1, 2014.

2014-presentEdit

Maytag Logo2014-Present

On January 1, 2014, the Maytag Man was overhauled and brought back into commercials and marketing after having been pushed to the side since the acquisition of the company in 2006. Along with the new and improved Maytag Man came another new logo, which had been widened and stretched out from the previous shield logo, and also features a dark blue outline around the letters; the same color as the Maytag Man's outfit.

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