This logo used Speedee, McDonald's first mascot from the opening of the company's first franchising outlets. It was completely phased out in 1968 and was replaced with Ronald McDonald.
A version of the logo with the flat logo and red text.
Red version of the "McDonald's" text. Used on McKids McFlurry Maker Box.
Teal-green version, shown on the Filet-o-Fish logo from 1968 to 1975.
Logo without the "O", used on a Ronald McDonald Commerical from 1992.
Logo on a wall
Logo with white text, mostly used on commercials including the introduction of the Big Mac commercial.
Logo on the door. Mostly used at older locations with the Double Mansard Roof design. Sometimes Yellow Eyebrow Designs, but mostly Double Mansard Roof design. This logo is still used at some locations.
An alternate version of the logo used at the time with a more condensed font, as well as the name being enclosed in a black box. This is still on some older locations with the double mansard roof, usually in the vicinity of the drive thru windows. A glass version of this logo is also used on the windows of older locations as well.
Alternative version without the rectangle, used during the 70s until the 80s
Mainland China version
Blue Golden Arches, only seen at the Sedona, Arizona location
Another version of the logo wordmark. Same as the original, except that the "M" is replaced with the golden arches. Used on some signs.
Another version of the wordmark. Same as the original, but the "Mc" and "Donald's" words are separate. Used on some signs.
Bolder golden arches
McDonald's third mascot - Ronald McDonald
1969–2006 (USA), 1969-present (International)
SVG NEEDED
A version of this logo without the word "McDonald's" was used at a restaurant in New York City, NY from the 1980s until that restaurant retired this version for good in 2012 or 2013. This text-less version is still on three windows at a McDonald's location in Wappingers Falls, New York.
Logo with thinner font, used during the 70s until the 80s
In 1969, a glass version of the 1968 McDonald's logo appeared on the windows of newer McDonald's restaurants from June 1969 until this logo was phased out from newer restaurants as part of the 2006 "Forever Young" rebrand. This logo was later used internationally in 1974 until September 2006 before the redesign Forever Young, while it was used internationally since 1969, including Canada. This logo is still used on some windows in the US and Canada.
1975–2006 (USA), 1975-present (International)
The flag.
Print version
Logo without any text. Only symbol.
Logo without any text. Only symbol.
Logo without any text. Only symbol.
Logo without any text. Only symbol + stroke effect.
Version with yellow text
Blue version, used on the Filet-O-Fish from 1975 to 1995
Black background with white text
1988–1999
This logo was only used on packaging as the secondary logo that was first used on McDonald's-licensed bags, shirts, hats, and pants and other McDonald's-licensed apparel in 1988 and was used on props only from 1991 to 1996.
1991–1992
This logo appears on the commercials that aired from 1991 to 1992 with the slogan "McDonald's Today".
1992–present
This logo appears on the commercials that aired between 1992 and 1997 with the slogan "What you want is what you get" and also between 1995 and 1997 with the slogan "Have you had a break today?". This logo is typically used for signage.
Red background version without a shadow. Used on McDonald's commercials and print ads in the United States that aired from May to September 2003. It was also used again in France since 2006.
Black-outlined version with wordmark, using a red background, used on football boards from 1996 to 2016.
This logo was only used on packaging as the secondary logo that was used on props only and was used on Apple Dippers and McDonald's Fried Chicken packaging in Indonesia until a redesign in 2010. Still being used on the ketchup (Fancy Ketchup) packages, the McFlurry machines, and the trays.
Alternative version, only used in the UK until 2006
Blue version, used on the Filet-o-Fish from 1995 to 2008
This logo was used during the "My McDonald's" slogan campaign the United States from February to October 1997. This was to conform to the "my" theme on everything else as the Internet became more mainstream.
In 1996, McDonald's unveiled a new type of exterior design which is the big yellow eyebrow and beige bricks. Most McDonald’s locations use this design from now.
This logo appears on McDonald's commercials and print ads in the United States that aired from 1997 to 2000 with the slogan "Did Somebody Say McDonald's?". This uses a yellow and red speech bubble showing the McDonald's Golden Arches symbol inside it. Also used on bags and plastic cups from 1997 to 2000.
2000–2003
Black outline variant
This logo was introduced when the standard color of the mansard roof for their restaurants was changed from brown to red and appears on McDonald's commercials and print ads in the United States that aired from 2000 to 2003 with the slogan "We love to see you smile", and then shortened to "Smile" from 2001. Also used on bags and plastic cups from 2000 to 2003. This logo was still in use on foil bags sold at McDonald's locations inside some Walmart stores until 2021 before shutting down hundreds of locations inside Walmart stores.
2003–2006 (USA), 2003-present (some countries)
Alternate version, used mainly in the Philippines.
Logo with a shadow, without any text. Only symbol.
3D version of the logo without any text, first used in Germany in 1996.
2.5D version of the logo with a shadow, without any text. Only symbol.
Logo with red shadow, used on Happy Meal.
Logo with slogan
Logo with shadow and slogan
3D version with slogan
3D version with shadow and slogan
2.5D version with shadow and slogan
Horizontal 3D version with shadow and slogan
Slogan wordmark (2003-2014)
Logo with slogan. Using a red background.
Logo with slogan. Using a red background.
Rounded red square version, which looks like an app icon.
Rounded square version with slogan. This also has the shape of an app icon.
Rare version of the logo in the style of the 1992 logo.
Black-outlined version with wordmark and slogan, using a red background.
Alternate American version with slogan. Using the same color.
Alternate American version with slogan. Using the same color.
Alternate European version also with slogan. Using the same color.
Portuguese version with the slogan "Gosto tanto", portuguese translation for "I'm lovin' it".
Late 2014–October 2018
Logo with slogan
Print version with slogan
Logo with slogan (yellow version)
Slogan wordmark
Spanish version
Red background version
The logo wasn't really changed, but the typeface changed and the style of the commercials changed. McDonald's uses a font called "Lovin' Sans" (a variation of Colfax). Note: The new font is similar to Apple's San Francisco font.
I'm lovin' it temporarily returned in 2020 from a 2 year hiatus. The font is now in "Speedee" and the red square logo, now called "The Token", was put with the slogan.
Logo with wordmark inside a red background and slogan
Slogan wordmark
The split logo used for COVID-19 inside a red background.
"safe" version used during the COVID-19 pandemic
Slogans
May 27, 1966–January 23, 1971
1966-Early 1967 (Seen on French Fries Commercial)
Early 1967-June 1967 (Seen on New Hot Apple Pie Commercial)
June 1967-August 1967 (Seen on Special Blend on McDonald's Commercial)
August 1967-Late 1967 (Seen on Serving Family Communities Coast to Coast, Fast Take Out Service Commercial)
Late 1967-1971 (Seen on New Dark & Light Fried Chicken Commerical)
Slogans used with this graphic:
...your kind of place (1966-1967)
the closest thing to home (1967)
McDonald's is your kind of place (1967-January 23, 1971)
January 24, 1971–April 23, 1975
Slogans used with this graphic:
You deserve a break today (January 24, 1971 – April 23, 1975)
April 24, 1975–August 6, 1979
Slogan used with this graphic:
We do it all for you (April 24, 1975 – May 6, 1979)
The font used in this logo is ITC Souvenir.
May 7, 1979–January 19, 1983
1979-1981 A
1979-1981 B
1981-1983
Slogan used with this graphic:
Nobody can do it like McDonald's can (May 7, 1979 - August 20, 1981)
Nobody can say good night like McDonald's can (1979 - 1980)
Nobody makes your day like McDonald's can (1980 - August 20, 1981)
You deserve a break today (August 21, 1981 - January 19, 1983)
January 20, 1983–April 15, 1984
Slogan used with this graphic:
McDonald's And You (January 20, 1983 - April 15, 1984)
April 16, 1984–April 10, 1988
Slogans used with this graphic:
It's A Good Time For The Great Taste (April 16, 1984 – April 10, 1988)
April 11, 1988–March 6, 1990
Slogans used with this graphic:
Good Time. Great Taste. (April 11, 1988 – March 6, 1990)
March 7, 1990–March 16, 1992
Slogans used with this graphic:
Food Folks & Fun (March 7, 1990 – March 16, 1992)
March 17, 1992–October 15, 1997
Slogans used with this graphic:
What you want is what you get (March 17, 1992 – October 15, 1997)
Variant used during promotionals during The Flintstones movie
February 17, 1995–February 18, 1997
Slogans used with this graphic:
Have you had your break today? (February 17, 1995 – February 18, 1997)
February 19-October 1, 1997 (US) / 2016-present (International with the 2006 arches)
Slogans used with this graphic:
My McDonald's (February 19 – October 1, 1997)
October 2, 1997–June 29, 2000
Slogans used with this graphic
Did somebody say McDonald's? (October 2, 1997 – June 29, 2000)
This was the first of McDonald's advertisements to use a URL below the slogan, and this practice was continued starting in 1998.
Version with URL
When they started using this slogan, the font was white.
Animation
Animation with URL
Another animation that was used in 2000
Spanish variant
June 30, 2000–September 28, 2003
Slogans used with this graphic:
We love to see you smile (June 30, 2000 – September 28, 2003)
This was sometimes seen with or without a URL below it.
1st Version with URL
2nd Version with URL
3rd version with URL
Used for Put a Smile on commercials featuring Ronald McDonald and Happy Meal commercials
July 7, 2001–September 28, 2003
Slogans used with this graphic:
Smile (July 7, 2001 – September 28, 2003)
This was sometimes seen with or without a URL below it.
Version with URL
May 10-September 28, 2003 (United States), June 21, 2006-present (France)
Used prior to I'm lovin it during mid 2003.
This was sometimes seen with or without a URL below it.
This logo is still used at the end of commercials aired in France.
September 2, 2003–June 20, 2006
Slogan used with this graphic:
I'm lovin' it (September 2, 2003-June 20, 2006)
This motion logo is still commonly used at the end of McDonald's commercials that air in the UK.
A version without the 5-note jingle or any slogan at all was first used on television in Germany in August 1999. The slogan "i'm lovin' it" and the 5-note jingle were added in 2003.
An Adobe Flash version of this logo (with the Golden Arches logo simply zooming out without rotating, the light rays in 2D, the words "i'm lovin' it" stretching to normal, and the Golden Arches logo starting out as a thin version, but fades into black and turns into a thick version as it turns from black to yellow) was used in Flash-produced Happy Meal ads and presentations with no voiceovers (including the "Hot Wheels AcceleRacers" presentation ad from August 2005 and the "Teenie Beanie Babies" presentation ad from July 2004) on the company's website from October 3, 2003 until December 15, 2005. The Adobe Flash version of this logo was still used in the Adobe Flash-made "Happy Meal Choices" ad (with no voiceover) from June 2004 until May 2010, resulting in the total discontinuation of the Adobe Flash-produced version of this logo. The thick version of the 2003 logo with glass bevels on it was first used in Germany in 1996.
This was sometimes seen with or without a URL below it.
3D version
Version with URL
June 21, 2006–August 4, 2010
March 31, 2010–December 31, 2014 (USA), August 5, 2010–January 6, 2016 (China), July 2, 2010–present (Canada and International)
Version with URL
January 1, 2015–December 31, 2018 (USA), January 7, 2016–present (China)
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