This page only shows primary logo variants. For other related logos and images, see:
|
McDonald's Famous Barbecue
1940–1948
|
SVG NEEDED |
McDonald's was founded in 1940 as McDonald's Famous Barbecue. This logo is still used at 1 location.
McDonald's Famous Hamburgers
1948–1953
|
|
SVG NEEDED |
McDonald's Famous Barbecue was renamed to McDonald's Famous Hamburgers in 1948.
McDonald's
1953–1968
McDonald's Famous Hamburgers' name was shortened to McDonald's in 1953. McDonald's Corporation was founded on April 15, 1955 and this became the company's first logo This logo would still be used on some commercials from 1961 until the golden arches got a redesign in 1968.
1961–1968
In 1961, the now-iconic Golden Arches were introduced for the company's new symbol, and the font was also changed. This logo referenced McDonald's iconic architecture of the era as designed by Stanley Meston, which was a roof lined higher in front than in back, flanked by a pair of illuminated golden arches. The "M" formed by the arches would define the company's logo throughout the ensuing decades. This logo is still used at some locations.
1968–2006 (USA), 1968-present (International)
In 1968, the line was now removed from the Golden Arches. The font was changed for the McDonald's text, and is shown on the Golden Arches. This logo references the signature architecture of double mansard-roofed restaurants (replacing the red-and-white tile buildings that had the Golden Arches). This logo was used on many restaurants and commercials until September 2006 before the redesign Forever Young, while it was used internationally since 1968. This was first shown on the Big Mac introduction commercial from 1968. This logo was used as a current logo in 1969, but only in Canada. Even though this logo was used until September 2006 when the restaurant being redesigned Forever Young, This logo is still used Internationally today. Most of the other countries use this logo until 2006 except for some other countries that were used a different year because of closing due to bankruptcy.
This logo can still be seen on some of the windows, doors, outside signs, the rug, outside walls, picture frames, order speakers, and drive-thru signs at some of the locations. This was used in countries outside the United States in any year until 2006.
1975–2006 (USA), 1975-present (International)
This logo is similar to the previous one, but this time it has a rounded red square behind it, which was introduced in early 1975 and late 1983. This logo was used on many restaurants and commercials until September 2006 before the redesign Forever Young, while it was used Internationally since 1975. This logo was used as a current logo in 1990, but only in China. This can still be seen on some flags, some in-restaurant and out-restaurant signs and trash cans.
It also appeared on McDonald's commercials that aired between 1984 and 1990 with the slogan "It's a good time for the great taste", between 1988 and 1990 with the slogan "Good Time, Great Taste", between 1990 and 1991 with the slogan "Food, Folks & Fun", between 1991 and 1992 with the slogan "McDonald's Today" and some commercials that aired between 1992 and 1997 with the slogan "What you want is what you get".
This logo can still be used at some places and also used on exit signs. Also used on bags, cups, Big Mac, Filet-O-Fish, Chicken McNuggets, Quarter Pounder packaging and on small, medium and large fry packets until a redesign in 2004 (worldwide) and McDonald's Fried Chicken packaging in Indonesia until a redesign in 2010. Even though this logo was used until September 2006 when the restaurant being redesigned Forever Young, This logo is still used Internationally today. Most of the other countries use this logo until 2006 except for some other countries that were used a different year because of closing due to bankruptcy.
1993–2007 (USA), 1993–2010 (International), 1995-present (Secondary)
This logo first appeared on the McKids logo in 1990. It started to be used on metallic frames at McDonald's restaurants in 1993, websites between 1996 and 1999, some television commercials starting in 1995, on small fry packets internationally between 1994 and 2010 and on medium and large fry packets between 2004 and 2007. A flat version looks similar to the current logo (see below), which was known to have appeared on Nine's Hey Hey It's Saturday in 1997. This logo is still used on soft drink cup lids and on metal frames and picture frames at some restaurants. Although the 1995 logo still uses as a secondary logo on trays, fancy ketchup, Apple dippers, and on McFlurry Machines.
The "McDonald's" wordmark was removed and has never been in the logo ever since.
May-September 2003
In May 2003, McDonald's removed the "McDonald's" wordmark from the logo and placed it on a red background. This logo appears on McDonald's commercials and print ads in the United States that aired without a slogan, shortly before the company changed its slogan to "i'm lovin' it" in September.
2003–2006 (USA), 2003–present (some countries)
In September 2003, McDonald's introduced the long running slogan "i'm lovin' it" and the Golden Arches were thickened and red background was removed from the logo. It was used on commercials without a shadow on a black background and print ads with a shadow between 2003 and 2006. The 2003 font of the slogan was used until 2014 before the redesign of the font. This logo is still used in some countries including Australia.
2006–present
As part of the first restaurant redesign in decades named "Forever Young" in September 2006, the logo was slightly redesigned and became the company's official logo. The red background is occasionally used and the lettering is sometimes used separately to the Golden Arches. This would now be used on the McDonald's website and promotions and newer restaurants with random exterior designs like double mansard roof and other McDonald's building exterior design and the red background came back in one of their logos.
2018–present
The red square version of the logo, called "The Token", was introduced in October 2018 alongside the new font called "Speedee", following the removal of the slogan "i'm lovin' it", but, the 2014 font of the slogan (called "Lovin' Sans") is still used on McDonald’s bags, drinks, and some other items, but as of the 2020 Super Bowl the slogan returned with a new "Speedee" font. "The Token" is similar to the May-September 2003 red square logo, but uses the 2006 arches and a different shade of red instead. The "Speedee" font began used on McDonald's website on May 16, 2019. The previous logo is still used mainly today alongside this logo.
External links
