1971–1984, (national branding) 1971-present (regional branches)
This logo was first introduced when McDonald's opened its first German branch in Munich on 22 November 1971. This was followed on 21 December 1990 in Plauen.
In 1984, the logo was given a red background and the text became white.
As part of the first restaurant redesign in decades, called 'Forever Young', the logo was redesigned.