This logo was first introduced to Indonesian people when McDonald's opened its first Indonesian branch in Sarinah, Jakarta on 23 February 1991. Some people call this "McD", the shortening of its name. As part of its campaigns, the slogan "Good Time, Great Taste" has been used. This logo was still in used as a secondary logo until 2010.
In late September 2003, McDonald's Indonesia introduces the "I'm lovin' it" slogan. This logo is no longer used as of 2010, after packaging redesign, but the "I'm lovin' it" text still remained in the bottom of the 2006 logo.
As part of the first restaurant redesign for decades, called 'Forever Young', the logo was redesigned.
The slogan used in Indonesia at that time is "Manalagi selain di McD..." (in Indonesian means: "Where else but McDonald's...") rather than the North American slogans "Did somebody say McDonald's?" (1997-2000) and "We love to see you smile" (2000-2003). During this time, Reza Artamevia also sung the McDonald's song for this campaign. This slogan was then shortened to "Manalagi McD" until it was phased out in 2003 when McDonald's introduced the "I'm lovin' it" campaign and slogan, although the song was brought back for 2016 only, sung by Maliq and D'essentials in commemoration of McDonald's Indonesia's 25th anniversary.
In 2003, McDonald's launched the "I'm lovin' it" campaign and slogan that used globally, also in Indonesia. As of now, this slogan still in use.