This logo was first introduced to the British when McDonald's opened its first UK branch in Woolwich, London on 13 November 1974. On 3 December 1984, their first location outside England opened in Cardiff, Wales. This was followed on 23 November 1987 by Dundee in Scotland and on 12 October 1991 by Belfast in Northern Ireland.
In 1984, the logo was given a red background and the text became white.
As part of the first restaurant redesign for decades, called 'Forever Young', the logo was redesigned, but the lettering is now used separately to the 'Golden Arches'.