Logopedia
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1963–1965 1965–1967 1967–1972 1972–1974 1974–1975 1976–1990 1991–1993
1963–1965 1965–1967 1967–1972 1972–1974 1974–1975 1976–1990 1991–1993
1993 1994 1995–1997 1997–2005 2006–2007 2007–2013 2014
1993 1994 1995–1997 1997–2005 2006–2007 2007–2013 2014
2015–2017 2018 2019–2020 2021 2022–present
2015–2017 2018 2019–2020 2021 2022–present

McLaren is a British Formula One team founded by New Zealand-born Bruce McLaren in 1963.


Bruce McLaren Motor Racing Team[]

1963–1965[]

McLaren Automotive 1963

1965–1967[]

McLaren Automotive 1965

The "McLaren Crest" was designed by Michael Turner in 1964. A kiwi appeared on this logo, denoting the origin of the founder (as Bruce McLaren was from New Zealand).

1967–1972[]

McLaren Automotive 1967

In 1967, the "crest" evolved to the infamous "Speedy Kiwi", a more stylized version of the bird.

Yardley Team McLaren[]

1972–1974[]

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Marlboro Team Texaco[]

1974–1975[]

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​​​​Marlboro Team McLaren[]

1976–1990[]

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Marlboro McLaren Honda[]

1991–1993[]

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In 1991, Honda (who had been supplying engines to the team since 1988) was added to the team’s name.

Marlboro McLaren[]

1993[]

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Marlboro McLaren Peugeot[]

1994[]

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Marlboro McLaren Mercedes[]

1995–1997[]

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West McLaren Mercedes[]

1997–2005[]

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In 1997, the longest ever sponsorship deal in Formula 1 history ended, with McLaren moving from Marlboro to West (another tobacco company).

Team McLaren Mercedes[]

2006–2007[]

McLarenMercedes
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In 2006 tobacco sponsorship in Formula One was banned; hence, McLaren lost their main sponsor.

Vodafone McLaren Mercedes[]

2007–2013[]

Vodafone-McLaren-Mercedes-F1
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McLaren Mercedes[]

2014[]

Trade name of McLaren Formula 1 Team
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McLaren Honda[]

2015–2017[]

McLarenHonda
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McLaren[]

2018[]

McLaren logo

In 2017, McLaren announced Renault as their engine supplier for 2018 after a disastrous three years with Honda.

2019–2020[]

McLaren F12019 logo

2021[]

Mclaren-logo

In 2021, McLaren redesigned their logo, changing the marque to a papaya colour and making the font slimmer. This was part of the team's rebranding for the year, including a switch to Mercedes engines in their cars for the first time in 7 years.

2022–present[]

McLaren F12022 logo

On February 11, 2022, McLaren quietly updated their logo after reveal of their 2022 racing cars livery with a new darker papaya colour.


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