McLaren is a British Formula One team founded by New Zealand-born Bruce McLaren in 1963.
Bruce McLaren Motor Racing Team[]
1963–1965[]
1965–1967[]
The "McLaren Crest" was designed by Michael Turner in 1964. A kiwi appeared on this logo, denoting the origin of the founder (as Bruce McLaren was from New Zealand).
1967–1972[]
In 1967, the "crest" evolved to the infamous "Speedy Kiwi", a more stylized version of the bird.
In 2017, McLaren announced Renault as their engine supplier for 2018 after a disastrous three years with Honda.
2019–2020[]
2021[]
In 2021, McLaren redesigned their logo, changing the marque to a papaya colour and making the font slimmer. This was part of the team's rebranding for the year, including a switch to Mercedes engines in their cars for the first time in 7 years.
2022–present[]
On February 11, 2022, McLaren quietly updated their logo after reveal of their 2022 racing cars livery with a new darker papaya colour.