McLaren is a British Formula One team founded by New Zealand-born Bruce McLaren in 1963.
Bruce McLaren Motor Racing Team
The "McLaren Crest" was designed by Michael Turner in 1964. A kiwi appeared on this logo, denoting the origin of the founder (as Bruce McLaren was from New Zealand).
In 1967, the "crest" evolved to the infamous "Speedy Kiwi", a more stylized version of the bird.
Yardley Team McLaren
Marlboro Team Texaco
Marlboro Team McLaren
Marlboro McLaren Honda
In 1991, Honda (who had been supplying engines to the team since 1988) was added to the team’s name.
Marlboro McLaren Peugeot
Marlboro McLaren Mercedes
West McLaren Mercedes
In 1997, the longest ever sponsorship deal in Formula 1 history ended, with McLaren moving from Marlboro to West (another tobacco company).
Team McLaren Mercedes
In 2006 tobacco sponsorship in Formula One was banned; hence, McLaren lost their main sponsor.
Vodafone McLaren Mercedes
In 2017, McLaren announced Renault as their engine supplier for 2018 after a disastrous three years with Honda.
In 2021, McLaren redesigned their logo, changing the marque to a papaya colour and making the font slimmer. This was part of the team's rebranding for the year, including a switch to Mercedes engines in their cars for the first time in 7 years.
On February 11, 2022, McLaren quietly updated their logo after reveal of their 2022 racing cars livery with a new darker papaya colour.