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1999–2000 2000–2013 2013–2020 2020–present
1999–2000 2000–2013 2013–2020 2020–present

MercadoLibre, Inc. is an Argentine e-commerce company founded in 1999 as a system of auctions. It has operations in eighteen countries, all in Latin America, but particularly Argentina, Brazil (as MercadoLivre), Mexico, Chile, Colombia, Peru, Uruguay, and Venezuela.

MercadoLibre also had an operation in Portugal in 2010, until it was closed on 22 May 2018 to fully focus on Latin America.

Other former operations include Spain, which was closed in 2003, and the US, which was fully absorbed into eBay by 2015.

1999–2000

MercadoLibre.gif
Logopedia InfoWhite.svg SVG NEEDED

2000–2013

MercadoLibre (2000).svg

2013–present

2013–2020 (digital touchpoints); 2013–present (physical touchpoints)

MercadoLibre.svg
Designer:  Imaginity
Typography:  Helvetica (modified)
Launched:  Unknown

2020–present

MercadoLibre Codo a Codo.svg
Designer:  Imaginity
Typography:  Helvetica (modified)
Launched:  Unknown

On March 16, 2020 Mercado Libre replaced the usual handshake with an elbow bump, to raise awarness about the COVID-19 pandemic, also using the slogan "Codo a codo, hasta que lo mejor llegue" ("Elbow to elbow, until the best comes", in a reference to their regular slogan, "Lo mejor está llegando", "The best is coming") in Spanish-speaking countries (in Brazil, the slogan "Juntos. De mãos dadas, ou não" - "Together. Holding hands or not", in Portuguese - is used instead). The 2013 logo remains in use in physical touchpoints, such as packaging and delivery vehicles.

See also

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