MercadoLibre, Inc. is an Argentine e-commerce company founded in 1999 as a system of auctions. It has operations in eighteen countries, all in Latin America, but particularly Argentina, Brazil (as MercadoLivre), Mexico, Chile, Colombia, Peru, Uruguay, and Venezuela.
MercadoLibre also had an operation in Portugal in 2010, until it was closed on 22 May 2018 to fully focus on Latin America.
Other former operations include Spain, which was closed in 2003, and the US, which was fully absorbed into eBay by 2015.
1999–2000[]
SVG NEEDED
2000–2013[]
2013–present[]
Designer:
Imaginity
Typography:
Helvetica (modified)
Launched:
Unknown
2020–2021[]
Designer:
Imaginity
Typography:
Helvetica (modified)
Launched:
March 16, 2020
On March 16, 2020 Mercado Libre replaced the usual handshake with an elbow bump, to raise awarness about the COVID-19 pandemic, also using the slogan "Codo a codo, hasta que lo mejor llegue" (in a reference to their regular slogan, "Lo mejor está llegando") in Spanish-speaking countries (in Brazil, the slogan "Juntos. De mãos dadas, ou não", is used instead). The 2013 logo remains in use in physical touchpoints, such as packaging and delivery vehicles.
On December 6th, 2021, the handshake logo returned to the brand's digital touchpoints.
