Logopedia
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For the current Brazilian e-commerce, see Mesbla Marketplace.

Contents

19??–1955 1955–1958 1958–1960 1960–1968 1968–1988; 1968–1998 (corporate) 1988–1998 1998–1999
19??–1955 1955–1958 1958–1960 1960–1968 1968–1988; 1968–1998 (corporate) 1988–1998 1998–1999

19??–1955

Logopedia InfoWhite.svg UNKNOWN YEAR
Mesbla antigo retangulo.svg

1955–1988

1955–1958

Mesbla 1955.svg

1958–1960

Mesbla 1958.svg

1960–1988

Mesbla 1960.svg

1968–1988; 1968–1998 (corporate)

Mesbla logo 68.png

1986–1988 [as Magazine Mesbla]

MagazineMesbla1986.jpg

1988–1998

Mesbla1988.png

A radical change was made to a traditional serif wordmark between two stripes. Its presence was shared with the former 1968 logo, which was preserved on several storefronts, until the company closure.

1998–1999

Mesbla 1998.svg

As the owner change in 1997, after the 1968 logo returning briefly for the Christmas campaign; a new logo was introduced, inspired by the former one but with changes at the italic angle of the wordmark and the shapes of the letters B, L, and A, resembling the logo of another department store chain, Mappin, also acquired by the same owner. It wasn't applied on store fronts, because of its bankruptcy, alongside Mappin, in 1999.

Alternate logo

Mesbla
Mesbla Marketplace
(e-commerce)
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