|19??–1955||1955–1958||1958–1960||1960–1968||1968–1988; 1968–1998 (corporate)||1988–1998||1998–1999|
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1968–1988; 1968–1998 (corporate)
1986–1988 [as Magazine Mesbla]
A radical change was made to a traditional serif wordmark between two stripes. Its presence was shared with the former 1968 logo, which was preserved on several storefronts, until the company closure.
As the owner change in 1997, after the 1968 logo returning briefly for the Christmas campaign; a new logo was introduced, inspired by the former one but with changes at the italic angle of the wordmark and the shapes of the letters B, L, and A, resembling the logo of another department store chain, Mappin, also acquired by the same owner. It wasn't applied on store fronts, because of its bankruptcy, alongside Mappin, in 1999.
2010 (online revival attempt)
In 2010, it was intended to relaunch the Mesbla brand as a women-oriented e-commerce company, but it wasn't released for not being authorized by justice.