Meta Platforms, Inc., doing business as Meta (formerly Facebook, Inc.), is an American multinational technology conglomerate holding company based in Menlo Park, California. It is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. It is one of the world's most valuable companies and is considered one of the Big Tech companies in U.S. information technology. The company generates a substantial share of its revenue from the sale of advertisement placements to marketers.
The new logo uses custom typography and is designed for clarity, with the goal of creating a visual distinction between the company and app. Facebook stated the goal of including the text "from Facebook" was to let people know that its apps have shared infrastructure and rely on many of the same teams. The new logo was designed in-house with Dalton Maag and Saffron Brand Consultants.
Prior to this logo's usage, the company used the normal Facebook logo. This wordmark is still being used by its Facebook Pay product for the time being.
“Choosing an all-caps treatment as a way to create distinction from the app made it more important to craft unique letterforms. We designed the new company wordmark with clarity and openness in mind.”
On October 18, 2021, Facebook's founder Mark Zuckerberg announced that the company will change its name in the near future as part of a rebrand. The new name was officially revealed on October 28, 2021 as Meta that reflects the company's new vision to bring the idea of a "metaverse" to life. The previous Facebook wordmark was still used on the splash screen of its apps for at least a week before adopting the rebrand. The ticker symbol was changed from FB to META on June 9, 2022.