This logo was first introduced when McDonald's opened its first Icelandic branch in Reykjavík on September 1, 1993.
As part of the brand's first redesign in decades called 'Forever Young', the logo was redesigned. On October 31, 2009, all branches were closed down by its Icelandic affiliate due to both the prohibitive costs of importing foreign food products as required by McDonald's and the collapse of the Icelandic krona. Its three former outlets were re-branded to Metro, offering similar services and menus with domestically-produced ingredients.
On November 1, 2009, the Icelandic McDonald's branches were renamed to Metro, whose logo is a curve shaped similar to a burger.