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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1992–2004 1999–2004 2004–2011 2011–2012 2012 2012–2013 2013–present
1992–2004 1999–2004 2004–2011 2011–2012 2012 2012–2013 2013–present

Metro is a chain of hypermarkets and supermarkets created in November 1992 by the Wong family as Wong's sub-brand to expand across the country.

Since 2007, it has been owned by Cencosud, a Chilean conglomerate owned by Horst Paulmann and his family.

1992–2004

From its inception until 2004, Metro had two separate logos that distinguished supermarket of the hypermarkets. The Hiper logo was mainly used for advertising (without the word Hipermercados).

The logos were parallel to the letters of the string name, with different formats.

Hiper (1992-2004)

Hiper Metro.svg

Super (1999-2004)

Super Metro.svg

2004–2011

Metro Perú 2004.svg
DESIGNER
Corporación E. Wong's graphic department.
TYPOGRAPHY
Custom
USAGE
Primary (2004-2011)
Secondary (2011-2013)

On October 28, 2004, the brand was unified with Metro's only format.

This logo was a silk ribbon folded in three parts blue, orange, red and interior light green and behind, the word Metro in its own typography created by the internal graphic department of Corporation E. Wong with italics and olive green, occasionally on a yellow background.

2011–present

In 2010, Cencosud acquired the entire shares of Wong's supermarket chains (Wong and Metro).

It was only in 2011 that the Cencosud logo was adopted behind the logo of Metro, created by IMAX Branding.

2011–2012

Metro 2011.svg
DESIGNER
IMAX Branding
TYPOGRAPHY
Custom (Metro)
Rezland (cencosud)
USAGE
Official

In the first incarnation of the Metro logo under Cencosud's control, this one had both yellow circles, the ribbon logo is smaller and outlined white and under and oversized, the word Metro with the characteristic typography created by Wong's olive green graphic department and below, the Cencosud wordmark with the color of the first wordmark.

May–September 2012

Metro 2012 1.svg
DESIGNER
IMAX Branding
TYPOGRAPHY
Custom (Metro)
Rezland (cencosud)
USAGE
Official

In May 2012, the multicolored ribbon was removed and the word Metro was relocated to the middle of the Cencosud logo.

September 2012–2013

Metro 2012 2.svg
DESIGNER
IMAX Branding
TYPOGRAPHY
Custom (Metro)
Rezland (cencosud)
USAGE
Official

In September, the small circle of the Cencosud logo becomes olive green like the letters of the logo.

2013–present

Metro 2013.svg
DESIGNER
IMAX Branding
TYPOGRAPHY
Custom (Metro)
Rezland (cencosud)
USAGE
Official

In July 2013, the logo was modified.

The small circle of the Cencosud logo and the respective wordmarks are now red, leaving olive green in the background, although it returns in 2016 as a secondary or background color.

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