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1992–2004 1999–2004 2004–2011 2011–2012
1992–2004 1999–2004 2004–2011 2011–2012
2012 2012–2013 2013–present 2025 (tentative)
2012 2012–2013 2013–present 2025 (tentative)

Metro is a chain of hypermarkets and supermarkets created in November 1992 by the Wong family as Wong's sub-brand to expand across the country.

Since 2007, it has been owned by Cencosud, a Chilean conglomerate owned by Horst Paulmann and his family.

1992–2004[]

From its inception until 2004, Metro had two separate logos that distinguished supermarket of the hypermarkets. The Hiper logo was mainly used for advertising (without the word Hipermercados).

The logos were parallel to the letters of the string name, with different formats.

Hiper (1992-2004)[]

Super (1999-2004)[]

2004–2011[]

Designer:  Corporación E. Wong's graphic department.
Typography:  Custom
Launched:  Unknown

On October 28, 2004, the brand was unified with Metro's only format.

2011–present[]

2011–2012[]

Designer:  IMAX Branding
Typography:  Custom (Metro)
Rezland (cencosud)
Launched:  Unknown

In 2010, Cencosud acquired the entire shares of Wong's supermarket chains (Wong and Metro).

It was only in 2011 that the Cencosud logo was adopted behind the logo of Metro, created by IMAX Branding.

May–September 2012[]

Designer:  IMAX Branding
Typography:  Custom (Metro)
Rezland (cencosud)
Launched:  Unknown

September 2012–2013[]

Designer:  IMAX Branding
Typography:  Custom (Metro)
Rezland (cencosud)
Launched:  Unknown

2013–present[]

Designer:  IMAX Branding
Typography:  Custom (Metro)
Rezland (cencosud)
Launched:  Unknown

2025 (tentative)[]

See Also[]


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