Mi ABC Duenderil

Mi ABC Duendeil is a mobile phone app created by Mi Duende Mágico and Caja Los Andes. This application is for children to use at home with the support of their parents and from early childhood.

2024–present[]

V • T • E

Cencosud

Supermarkets:

Wholesale / Cash and Carry:
Brazil: Bretas Atacarejo | GIGA Atacado | Mercantil Atacado
Argentina: Makro⁸

Home Improvement and Construction
Easy (Chile | Argentina | Colombia) | Blaisten (Argentina)

V • T • E

Mi Duende Mágico

Part of Cencosud

Events:
Corrida MagiK¹ | Mi Duende Mágico, El Show²

Other assets:
Mi ABC Duenderil³ | My Magic Friend

International brands:
France | Mexico | Spain
Defunct: Peru | Colombia

Notes

¹	Joint venture with Fundación Nuestros Hijos.
²	Broadcast on NTV (a company created by TVN) in 2023.
³	Joint venture with Caja Los Andes.

V • T • E

Corporación EW

Television channels

Willax Televisión

V • T • E

Willax original programming

Shopping malls
Plaza Norte | Mall del Sur

Services
Gran Terminal Terrestre Plaza Norte | Tarjeta W

Former brands
Wong¹ | Metro ¹| Plaza Lima Sur¹

Defunct brands
Eco Almacenes | American Outlet

Notes:
¹Currently owned by Cencosud

Notes

¹	Formerly owned by Corporación EW.
²	In conjunction with Scotiabank.
³	In conjunction with Ionix.
⁴	Broadcast by TVN (2010–2016), Canal 13 (2017-2018) and Mega (2023–present).
⁵	Only 1 location keeps using the Metro Express brand, other locations have either closed or rebranded as Spid.
⁶	Previously owned by Carrefour.
⁷	67% ownership.
⁸	Only in Argentina.
⁹	Easy was a sponsor of the Copa Chile.