This logo simply consisted of Michelin's incorporation certificate. In 1898, the company hired cartoonist Marius Rosillon (known as O'Galop) to design the original form of Bibendum, their corporate mascot.
1925–1936[]
LOGO MISSING
1936–1966[]
SVG NEEDED
Name:
Bibendum
Species:
Humanoid tire
Designer:
O'Galop (Marius Rosillon)
"Pneu Michelin" variant
SVG NEEDED
The Bibendum roller, created as an actual logo in 1936 but depicted in ads before then, was the company's corporate symbol until 1997.
1966–1997 (wordmark)[]
Designer:
Unknown
Typography:
Antique Olive Nord
Launched:
1966
In 1968, Michelin launched a new streamlined wordmark. Different versions of Bibendum were used to accompany it. This included one rolling a tire, called the "roller", the company's corporate symbol, one running called the "sprinter", created in 1984 as part of his big redesign and one crossing his arms, mainly used in advertising aired in the US (especially their baby ads); The roller was mainly used in Japan in the 1990s, especially for the Green X line.
This wordmark (and the Antique Olive font itself) continues to be occasionally used on the sidewalls of commercial tires.
1966–1991 (corporate)[]
SVG NEEDED
In 1966, the roller was drastically redesigned to match the new wordmark. Although Bibendum had a big redesign in 1984, this logo remained until 1991. The sprinter was used as a secondary symbol. Depending on the application, Bibendum could be seen facing left or right.
1991–1997 (corporate)[]
SVG NEEDED
In 1991, the roller was finally refined to match the redesign, especially the sprinter, and to coincide with the release of the MXT tire. Like the previous one, Bib could be seen facing left or right.
1997-present[]
1997–2017[]
Designer:
Unknown
Typography:
Michelin Black (custom)
Launched:
Late 1997
In 1997, a new logo was introduced to celebrate Bibendum's centennial and Michelin's sponsorship of the 1998 FIFA World Cup in time for the 21st century. The new wordmark is set in Michelin Black, an oblique custom typeface inspired by the previous Antique Olive Nord. Bib also received a redesign for the new millennium.
2017–present[]
In 2017, Bibendum, now having a more modern look, was moved to the top of the wordmark.
