Logopedia
Advertisement
Not to be confused with microsoft.com.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1972–1975 1975–1980 1980–1982 1982–1987 1987–2012 2010–2012 2012–present
1972–1975 1975–1980 1980–1982 1982–1987 1987–2012 2010–2012 2012–present

Microsoft Corporation is an American multinational technology company founded by Bill Gates and the late Paul Allen on April 4, 1975. It is known for the Microsoft Windows operating systems, the Microsoft Office suite the Internet Explorer and Microsoft Edge web browsers, Xbox video game consoles, and the Microsoft Surface line of tablet computers.

Traf-O-Data

1972–1975

Traf-O-Data.svg
Designer:  Miles Gilbert
Typography:  Clarendon
Launched:  1972

Microsoft started as Traf-O-Data in 1972 as a traffic computer manufacturer for traffic lights for the Washington roads. The company was working for the government at the time (these operations would since be merged into Microsoft). The logo was designed by Miles Gilbert, brother of Paul Gilbert, one of the company's co-founders.[1]

Microsoft

1975–1980

Microsoft (1975).svg
Designer:  Simon Daniels
Typography:  Aki Lines
Launched:  April 4, 1975

1980–1982

Microsoft (1980).svg
Designer:  Simon Daniels
Typography:  New Zelek
Launched:  1980

1982–1987

Microsoft (1982).svg
Designer:  Unknown
Typography:  ITC Avant Garde (modified)
Launched:  1982

Despite having been replaced in early 1987, this would continue to be used by the Microsoft Press for another year.

1987–2012

Microsoft (1987).svg
Designer:  Scott Baker
Typography:  Helvetica Italic Black (modified)
Launched:  February 26, 1987

Microsoft launched its most well-known logo on February 26, 1987,[2] and since then, has been cherished by many. Up until 2012, multiple variations of this logo was on Microsoft's website and was used on the website even after the 2010 variant below was introduced. It was designed by Scott Baker.

It's still used on older products and some portals (most notably the Windows/Microsoft Update website and boot screen in Windows XP, the Microsoft Update site in Windows Vista, the documentation page for Windows XP Professional, the Xbox 360, the vast majority of pre-2011 Microsoft Game Studios games, and some others, to name a few).

“The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed.”
Scott Baker, designer of the 1987 Microsoft logo.

2010–2012

Microsoft (2011).svg
Designer:  Unknown
Typography:  Helvetica Italic Black (modified)
Launched:  November 7, 2010

On July 22, 2010, a new tagline, "Be What's Next." was revealed at that year's Microsoft Global Exchange (MGX) event.[3] It was officially launched later on November 7 of the same year, when the Microsoft logo was altered slightly, reducing the slant.[4] This logo was the shortest-lived of the company, only being used for 21 months until August 22, 2012. This logo was never used on Microsoft's website, having the previous logo until a completely different logo replaced it temporarily.

2012–present

Microsoft (2012).svg
Designer:  Jason Wells
Typography:  Segoe Semibold
Launched:  August 23, 2012

Microsoft launched its new logo on August 23, 2012, which includes four squares with the colors of Office, Xbox, Windows and Bing. This happened around the time Windows 8 launched, which changed its usual colors to a single blue, so the old Windows colors were brought to the Microsoft logo. This logo was also used on their website. Although this logo cannot be completely current, a similar one has featured in Windows 95 commercials from the mid-90s, as well as the now-defunct physical Microsoft Store's original logo from 2009.

References

  1. Stephen Manes, Paul Andrews (1994). Gates. Touchstone. ISBN 9780671880743.
  2. "The History of Microsoft - 1987". Channel 9 (29 April 2019). Archived from the original on 27 September 2010. Retrieved on 2 December 2021.
  3. Topolsky, Joshua (22 July 2010). "New Microsoft brand logos, company tagline revealed at MGX event?". Engadget. Retrieved on 9 December 2021.
  4. Zheng, Long (7 November 2010). "Microsoft officializes new “Be what’s next” tagline". istartedsomething. Retrieved on 14 August 2019.

External links

Advertisement